Search engines will penalise pages it thinks don’t provide enough value as visitors prefer informative and high quality results. The crawler doesn’t check every day that if a page is updated or if the new page is added. I will often examine pages thoroughly to learn what they …

The freelance world might disagree with me but frankly I do not think there is not an SEO in the world who can lay claim to having the expertise and experience to deliver, hands-on, every single facet of what makes up contemporary SEO. Just think about this for a moment …

Today, due to the way backlinks are evaluated based on different industry-related ranking factors, it is less quantity focused and more about the quality of sites from which the links are coming. SEO is about providing value, not tricking search engines into ranking you higher. The search engines are able …

Doing so could limit user discoverability of the product grid upon visiting the category page. Now, today, if you were to use those same methods not only would you not get the same results in SEO, you would actually, potentially, get a Google penalty. These files can also include metadata …

User signals are behavioral patterns of users which Google uses to establish the rankings of your website in the search results. For instance: users click on a result in the search engines and after that, they immediately bounce back to Google. This is a signal that the website does not …

Users conduct an estimated 62,000 Google searches per second, according to Internet Live Stats. Take the time to ‘turn the light on’ to your audience, to see who they are, what they want and what it’ll take to make them interested in your services. Today, obtaining links is …

By making it easy for the search engine to understand your post, you’re more likely to find that it attributes more value to your writing. Be aware of the keywords that people search (or would search) to find your business online. Be sure to use those keywords in posts …

However, it’s expensive – we’ll be discussing influencer marketing in detail later in this book. Google will bring people to your website, but engagement can help return visitors and for instance sales promotions. Understanding the intentions of the searcher is really difficult. It is exactly like going into the …

Keyword density is a tireless SEO myth. A strong linking structure and other internal SEO best practices can provide that. Website development has moved towards a ‘mobile first’ approach – and this means that search engines prefer the mobile page index to the desktop index, since, in practice, more and more …

There is no magic number of words or characters to use, however the more robust the content is, the better chance the page will be able to maximize traffic from organic search results (due to long-tail keyword traffic). Search engines are responsible for driving a majority of the traffic. This …

To encourage search engines to rank a page for a target keyword, write 300 or more words of main body copy on the page. Search engines aim to provide users with the most relevant and helpful information available, so they will be more likely to rank your content if it …

With the many different resources available for finding keywords people are actually using in their searches, it shouldn’t be too difficult to get through this stage of Search Engine Optimization successfully. Relevance is the key issue when choosing the right keywords. Keep in mind that the more specific and …

If your content is consistently very short and not original the Google algorithm is likely to consider the site low-quality. Although many marketers don’t agree, it seems, it is certainly possible to oversell your brand identity. Google recommends responsive web design instead of individual pages for mobile and desktop …

Sitemap files contain a list of page URLs that you want indexed and are read by search bots. A “link” is when another website talks about yours and “links” to you as attribution. If the issues in the reviews are real, then deal with them. It was possible to pay …

By spring 2013, Facebook and Google+ added hashtags. However, it’s expensive – we’ll be discussing influencer marketing in detail later in this book. The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site …

On page SEO refers to the optimization of a website’s on-page elements. This includes the way a website is structured and coded, as well as its content. As a webmaster, you have complete control over your on-page elements so putting the time into getting them right is important. Now …

To attract online attention for your business, you can’t just set up a website and social media profile and expect the traffic to roll in. You need to position your brand to show up in online search by utilizing search engine optimization (SEO). Various ways of accomplishing this include …

Ideally, you want to include your key phrases at no more than 2 percent to prevent suspicions of keyword stuffing. Google will be looking to see if you have put any time into the content or just put up some content with minimal work. They want to see that you …

With so many ‘SEO Experts’ around, Search Engine Optimisation seems to be an easy job. But in reality, a lot of people fail to produce results because of some basic mistakes. Content that circles endlessly around a single topic undoes the hard work that went into getting the viewer to …

Trust between a potential customer and a company must be present for a potential customer become a customer. If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could …

You will not be able to control when Googlebot and other search engine spiders visit your site. Increasingly specific and much longer search queries are required in order to find the right information. This can be termed as thin content. Google regularly refreshes its search engine algorithms. These are called …

Search engines are always updating their standards and guidelines to help improve their user’s experiences. There is no limit to the design of anchor texts for internal linking, since no Google filter can be used here. Seemingly random things become less so within the right context. Google does everything …

Tags are intended to give search engines a method of understanding the site’s architecture. Google will compare a page’s title tag to content on the page to check for keyword consistency, which means you need to be attentive when optimizing SEO. Recent research has shown that the power …

If your budget only allows for one person to run marketing, the novice will generally work the hardest and cover the most ground. When it comes to your product pages, place keywords with high internal search volume into H1 & H2s as well as body copy and meta descriptions. By default …

Technical SEO lays a solid foundation that gives your content the best chance to rank for relevant keywords and phrases. Another key strategy is to supplement content with properly optimized HTML text. You can speed up the process of getting useful links by connecting with content curators. You can use …

SEO is not about one-time actions. It is a continuous optimization process. One crucial basis for optimization is valid data about user behavior. Regular monitoring is one of the key tasks of search engine optimization that makes it possible to quickly react to traffic decline or other occurrences. When establishing …

How do you find people who value SEO enough to pay your prices? A common example of this is a reseller or affiliate site who may use their suppliers product descriptions, or a recruitment site that may be advertising on behalf of a client (and the client is also advertising …

Take an aspect of your niche that people find difficult and create the most comprehensive tutorial there is on the subject. Writing a good description can compel a person to click on that result. What brings the traffic brings the thunder, then the rain. Find out which pages on your …

In the first page of results, where 90% of people remain? A wealth of data is available from simply looking at the search results. When you search for the queries you’re targeting, you can see exactly what sites the search engines think are the most relevant for those queries …

The bottom line to getting your content features in the Google Answer Boxes is ensuring it is always useful and more engaging to users. The more searches and hits your website will receive, the higher it will eventually be placed in a search engines ‘rankings’, meaning that it will appear …

The semantic analysis of a link’s value does go deeper than just the anchor text Links are one of the top three factors that Google considers when deciding ranking, therefore, it is imperative that you have quality backlinks pointing to your site. If you work hard on your links …

For experienced marketing teams, the content creation process has become a high-level assembly line. aying attention to what the search engines suggest for topics important to your business can both give you insight into what your potential customers are really looking for and help you understand how your company should …

Longer search phrases are the natural progression of the Internet population boom. As more and more information is placed online, it becomes increasingly difficult to find exactly what you're looking for. It is important to have backlinks from quality sites, and those backlinks should be contextual. With the increase in …

There is a heavy crossover between the two disciplines, but the goals are the same: to increase visibility and prominence for the website or app being promoted. The truth is that not everything you read will make your brain’s neurons luster like a pearl. A web page can be …

SEOs must fix their mistakes instead of hide them. Content focused on current trends in fashion, design, or marketing that is relevant to a particular time is also not evergreen. Basically, there are three main types of keywords: generic, broad match and long tail. Each of them attract a bit …

Everyone is familiar with the expression “content is king.” Without rich content, you will find it difficult to achieve good rankings with specific keywords and to direct traffic to your website. But still you face other challenges. Repetition is key to this type of research. Not only can they really …

Not only can they really damage your business’ personality, they can end up costing you a hell of a lot – even if you think they’re free. User experience is important to search engines and one way they determine this is based on how easy it is to get around …

‘Duplicate content’ on your own website is not necessarily ‘copied content’ Duplicate content is a normal churn of the web. A well-curated email list can drive revenue masterfully. No high quality blog would accept your guest post if it has promotional backlinks going to the homepage of your site. The …

There are many methods of ensuring your articles can be read easily. Some examples are: adding more paragraphs, headings, snappy sentences, and subheading. Creating content that serves a need is the best way to improve web ranking. Search engine results are in a constant state of flux as rankings for …

Throughout the years, SEO has changed substantially. As part of any digital marketing strategy, Search Engine Optimization (SEO) is integral to driving customers to your business via online platforms. The three types of search algorithms are on-site, off-site, and whole-site algorithms. As the saying goes, “first impressions are lasting impressions …

There’s a good chance you have some fantastic resources your audience would love. If you don’t, get thinking. What can you build that would really interest your market? That others would share with their readers? Making use of the assets your business has will be a hook for …

It’s better to have a custom 404 error code page than to have an empty page — it doesn’t send a good message to search engines or site visitors. Search engine optimization or SEO in short, is a set of rules which can be followed to optimize your website …

Getting rankings is an output SEO firms can easily sell because they’re emotionally satisfying, but they’re worthless unless they generate leads or sales--the outcome you want. I find that the more I read from other people’s perspectives on the industry, the more unique ideas I can bring …

PBN’s are networks of websites that you create, usually with expired domains, for the sole purpose of creating backlinks to your site. I’m sure you don’t need me to tell you that analyzing the link profiles of your competitors is one of the best ways to find …

LSI works because search engines like Google, Yahoo and Bing are extremely, extremely intelligent. Stay on top of your SEO strategy and make sure that it is up to date. Besides looking for established companies and Internet presences to learn from, you can also pick up some good tips and …

Sometime you heard that Seo is dead, but no it’s not actually dead. You’re working with a frontend web development team, but they are all mostly working on making the product and therefore loathe website change requests. A reputable website should have great content which is relevant to …

Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren’t a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO. Link building is also …

That’s also information to keep under your hat. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. Getting rankings is an output SEO firms can easily sell because they’re emotionally satisfying, but they’re worthless unless they generate leads …

Google estimates that around 56% of mobile searches have local intent, and 50% of consumers who conduct local search on their phone visit a store on the same day. With local SEO you can showcase your business information directly to consumers who are actively looking for businesses like yours, and …

As a rule of thumb, the easier you acquire a link, the less value it will likely have. You have to think outside of the box (link building is not just guest posting). Google plus is still pretty new but the way I see it, Google will really try to …