You should have a clear hierarchy to your site and if you have multiple topics, it is important to maintain a proper silo structure. Announced earlier this year, Google’s “mobile-friendly” algorithm update, which began rolling out on the 21st April 2015, has boosted the search rankings of mobile-friendly pages for users searching on mobile devices. Yes, you should have a strategy for content that you publish on your website. Not only should you know exactly what kind of information you would like to provide, but also how often. Ranking high on Google is crucial for attracting consumers to your company. By investing in blogging, you have the opportunity to establish your company as a leader in your industry, as well as reach the customers who are going to take you to the next level.

Metrics to get started with and focus on

This will give you greater scope to attract people to your website and if the content is good enough, it will rank highly for them to see.Luckily for online businesses and a specialist SEO agency alike, the world’s largest search engine specifically ranks regularly-updated websites highly. Users searching for your site Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... on Google might not necessarily want to land on your homepage. Sitelinks on the SERP provide them with a direct link to other parts of your site which might be more relevant to them. A trustworthy, dedicated web optimisation industry should take the time to understand your company and its ethos. Just like Times Square, you still have to make your best effort to sell to your customers once they are on your website, but it’s better to do business on a crowded street corner than it is to set up shop on a deserted island.

Establish intuitive information architecture by considering white hat SEO

They get used to one rule and a new rule comes into place, when in fact, if you look at the evolutionary direction of SEO, it’s been consistent throughout its history. Voice searching, unlike traditional search terms, address the “who, what, where, why and how” questions that we are more likely to use in natural conversations. Similar to page titles, it’s unhelpful for users to see duplicate page descriptions in search results and when many pages share the same description that description is less likely to be shown. Successive Google algorithm updates have seen the nature of SEO change radically. Where once processes such as keyword stuffing – cramming words that are popular in Google searches into your website’s copy, whether they make sense or not – may have worked, now they can actually work against you.

Having fun with local search

Take a look at sites like the BBC and you ’ll see that they have huge and highly diverse links profiles. They’ll have links from massive sites but also tiny, spam sites. When a site is truly successful, it will lose control over all of its links. Thus, it can actually be useful to make your links profile as diverse as possible. Keyword proximity refers to how close the keywords that make up your keyphrase are to each other. Content curation is a very good content marketing tactic. Gaz Hall, a Freelance SEO Consultant, commented: "In itself it cannot be harmful for your SEO but what would Google prefer?"

Audit your profile, looking for issues with regards to stickiness

There are remedies that a company can take when they encounter bad traffic or other competitor activity. This I'm always amazed by the agility of Save Our Schools on this one. ensures that any users — or search engines — trying to navigate won't get a 404 response code. Monitoring a wide variety of data sets helps an SEO to spot trends and potential algorithm changes. Experimenting requires thoughtful tinkering.