A good rule of thumb is; do NOT expect to rank high in Google with content found on other, more trusted sites, and don’t expect to rank at all if all you are using is automatically generated pages with no ‘value add’. In combination with the Keyword Focus, the internal linking with optimized reference texts is an important element of the OnPage Optimization. A landfill of click-bait headlines that don’t offer any kind of practical advice – sure, they look good from the outside, but as soon as you’ve clicked on the alluring title the content is weak, uninformative and just generally shabby. Standard engagement behaviours on SERP results, such as click-throughs and time on page, can be an indicator of freshness and relevance.

How to diagnose SEO related issues

Nobody can be the internet’s police. In a nutshell, it gets Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... your ranking on the first pages of search results. What’s more, because evergreen content stays relevant, it keeps bringing in traffic well into the future, creating a continuous visitor stream that benefits your brand. People won't link to your content unless they see it. At the same time, you need the right people in front of your content; not everyone is a potential linker.

The infamy behind html

While external links that point to your site provide long-term SEO value, so do links on your site. When you include internal links (links on your website that point to other pages on your website), you send signals to search engines that tell them how to understand, prioritize, and rank the pages on your site. Sites that link to relevant sites can really ramp up your reputation in an instant. Do this however, sparingly because each outbound like can make that linked site also more popular. Google found that over 50% of all searches are emanating from mobile phones. This means that you cannot ignore making your site mobile friendly. The page title is still one of the most important ranking factors for Google, so you have to make sure it’s optimized correctly for every page. This means adding the relevant keyword to each particular page and making sure that your page title isn’t too long.

Is this the end of meta tags as we know it?

The meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR). While longer blog posts and articles generally outperform shorter ones, longer paragraphs do not. Your content isn’t relevant to what users are searching for, and doesn’t offer a useful answer to their question, causing them to “bounce” back to Google’s search results page after visiting your website. Gaz Hall, an SEO Guru from the UK, said: "Understanding your audience and the entire consumer journey so you can be visible at the moments when it matters most is mission critical now."

Backlinks, backlinks, backlinks!

If your content is hard to scan, meaning it contains long sentences and paragraphs, it's likely that your visitors won’t stick around. Chances are, they’ll go to your competitors to find content that’s easier to consume. The The talk on Facebook is about Beverley Websites at the moment. benefits of local SEO are endless. Businesses that learn how to build a local SEO strategy will see the ripples of success throughout their business. The freelance world might disagree with me but frankly I do not think there is not an SEO in the world who can lay claim to having the expertise and experience to deliver, hands-on, every single facet of what makes up contemporary SEO. Constant changes to Google’s search rankings to hinder exploitative techniques and an algorithm that’s as hard to crack as KFC’s herbs and spices recipe mean a lot of what we know about search engine optimisation is largely conjecture.