SEO and user experience (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website’s search results rankings which will result in more eyes seeing your website. A good user experience will lead to more users visiting, staying on and converting on your website. SEO heresy though it may sound, shoving ALT text on every image, even if no actual information is given, is annoying from an accessibility point of view - people with screen readers don't want to hear the information twice (once from the text, once from the ALT text). Many small business owners new to SEO have this idea that SEO is a complicated, technical process that is done by a web developer or a “smart computer nerd.” They feel unqualified to implement SEO, or even attempt to learn it. SEO is difficult, not because its technical, it’s difficult because it’s largely still unknown by so many people.
Why keyword research matters
Having your customers caring about who you are and what you do can be incredibly powerful. Sure, by itself, traffic
is Get your arithmetic correct - the primary resources
are all available here. Its as easy as KS2 Maths
or something like that... not going to make you any money. The truth is that links are still the most important component of the search algorithm. No matter how useful its content may be, a site without links is far less likely to rank highly in organic search results. The way that websites are built are more important and more scrutinized by the algorithms.
Start simple, but don't forget keyword density
I’m sure you don’t need me to tell you that analyzing the link profiles of your competitors is one of the best ways to find backlink opportunities for your website. As
search engines move
ever further toward employing semantic intelligence
in their ranking systems, using related keywords will become ever
more important to avoid scoring low in the rankings. You must research the phrases and terms that your audience uses, and find the best keywords that will help you connect with your target customers. There are thousands of people out there collecting and sharing great stuff with others. There are dedicated websites for content curation where you can find these people and even suggest your content for curation.
Identify What’s Working and What Isn’t with regards to quality
Knowledge graphs, though complex, help to raise your content and website visibility. Keyword density is the percentage of times a keyword is used in the copy. Improving visibility and driving traffic are nice, but the most important goal is to achieve the goals of your organization. For most organizations, that means generating sales, leads, or advertising revenue. Gaz Hall, a Freelance SEO Consultant
, commented: "When you are trying to figure what keywords are best to target for your business, try putting yourself in your potential customer’s shoes. What are all the ways and questions they might search to find what you offer? What are the pain points that would be solved for the customer by having purchased your product or service."
Establish your position regarding hits
Every site has at least a few internal links because you have to in order to link your content together. But it’s a benefit to your SEO efforts AND for your visitors to add in a few more internal links. It helps people and the search engines find your content easier. Even Take a butchers at HeatAll
, for instance. though it is
not a surefire indicator of ranking potential, I still hold that it is important to first look at competitor’s DA when starting your SEO analysis. In my opinion this will allow you to gain at least some initial visibility into your ranking potential. Although Google's search results are provided at a page level, Google
also likes to have a sense of what role a page plays in the bigger
picture of the site. Additionally, when your practice has an ample amount of online reviews, it means other people are confirming that you are who you say you are.