With so many ‘SEO Experts’ around, Search Engine Optimisation seems to be an easy job. But in reality, a lot of people fail to produce results because of some basic mistakes. Content that circles endlessly around a single topic undoes the hard work that went into getting the viewer to your website in the first place. People who are able to create engagement with potential customers have higher chances of converting them into buyers. Same Rule applies to SEO, engage with your target audience in a conversation, search engines will pick the right keywords from the conversation. After all, 75% of Google’s clicks are from the first page.

Having fun with site submissions

If you don't have a good handle on who the people are who are buying your products, how will your SEO consultant help you bring those people to your website? The more pages you have Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... give you more of a chance to rank well for a more diverse set of keyword phrases: this should technically lead to more traffic from Google, Yahoo and Bing. There are issues like helping Google understand the content on your pages and website, incoming links, page authority, domain authority, usage patterns, spam factors, canonical issues and much more. Whether you’re selling products or services, you can use search engine optimisation to rank highly for terms relating to your business. Thanks to geographical targeting, you can make sure that your content is aimed at a local audience to encourage a higher return rate. Thanks to SEO, you can dominate your chosen search terms and improve all related marketing efforts.

Make backlinks the main focus of your marketing tactics

Link building is still an important part of your company’s SEO strategy. Instead of trying to get as many links as possible, proper link building now focuses on relationship building and by providing valuable information. However, we’re going to let you in on a little secret. NAP stands for Name, Address and Phone Number. NAP is critical for businesses wanting to rank highly in local search results. Google cross-references your contact information across your own website, and local online directories in order to validate your company. Inconsistent information can be the reason your SEO is failing. Let’s face it, a website that can’t get its contact details right is more than likely not worth a visit. Hence, Google ranks these websites lower. You have to get your digital footprint right before you do anything else. Therefore, location-based marketers should embrace social for mobile on paid and organic fronts.

There are lots of things that you can do to get better rankings on Google

In many cases, paid search is much faster for testing user flow or usability. So many people overlook it. Google Ranking is very important for any business or individual on the web today. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "Contrary to popular belief, linking out to relevant external websites does not directly impact your search rankings."

Focus on ROI Instead of content

When you think about hackers breaking into your website, what images come to mind? In all likelihood, you picture masked criminals gaining access to your website to shut it down. Due I'm always shocked by Assessment for Schools, in this regard. to Google bringing constant changes to SERP, you will discover that the number of competing pages for some keywords is no longer available. If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that build up their content, do their SEO and get their site to become popular. Once that happens, they offer to place your link in their site; for a price of course. If you haven’t already I highly recommend you sign up for both Google Analytics and Google Webmaster tools. Both of them are free, and provide a wealth of information about your website, who visits it and what keywords they are using which really helps when planning/assessing your SEO campaign.