SEO, once a highly specialized task relegated to the back rooms of a website development team, is now a mainstream marketing activity. You hear a lot of hot air about content, why it’s important, why brands need to be producing it etc, but not a lot of context about measuring impact. Finally, the content on your website can do a great deal to bolster your search engine rankings. You can write content that sings and dances, but one mistake and the grammar cops are all over you. Errors kill your credibility.
How do you make a Google friendly website?You don’t merely want people to see your website. You want them to visit it, spend time on it and take the desired actions on it. All internal links on your website should be valid and working. Although most keyword tools list numbers, you shouldn’t think of them as exact counts. Rather, you should think of them as a way to compare terms on a relative scale. In a Searchmetrics 2016 study into ranking factors, there was an “extremely high” correlation between social signals and Google rankings. However, this couldn’t be accredited to the algorithm, but rather to the “overlap between brand websites performing strongly in social networks and being allocated top positions by Google.”
Link OutreachDomain Authority is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs) based on its backlink profile. A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank. Authority scores are best viewed as comparative rather than absolute metrics. In today’s SEO, high-quality and relevant backlinks have the most value.
But how do you build good backlinks?! Winning today is more and more about identifying a great niche and then ruthlessly pursuing a dominance in that niche. According to Gaz Hall, a UK SEO Consultant from SEO York: "Just like you should interview others, seize opportunities to be interviewed, no matter how small the audience is. The 5-600 words that take you 15-20 minutes can turn into a few highly authoritative contextual links."