Ask your customers for reviews, mark them up with structured data and present them on a particular page on your site. This might do wonders. An algorithm is a formula or calculation a search engine uses to decide who appears within the SERP. Google, for example, has over 200 data points or ranking signals. Creating content that's attentive to context and user intent will go a long way toward increasing your business presence online. SEO Agencies base their understanding of search engine algorithms on a set of parameters which have been shown to work on other websites; there is no formula or secret knowledge that SEO specialist's can boast, simply relevant experience and an understanding of the way the system works.

Here's what industry insiders think about SEO campaigns

Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile. The only way to fix Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... this is to embark upon the extensive task of rewriting existing product descriptions in addition to ensuring any new products are launched with completely unique descriptions. At the heart of it, keyword clustering is what it sounds like: you are taking relevant keywords and clustering them together into groups. Quality always trumps quantity.

When your use of organic links becomes obsessive

As a business owner, your ultimate SEO goal is to achieve high search rankings on the first page of Google and Bing for search queries relevant to your practice. There haven’t been many changes to the world of search marketing which have had such a powerful effect as the rise of voice search is currently doing. You probably entered a phrase or question in a search engine. The appearance of search engine results pages is constantly in flux due to changes in the algorithm.

Take care when dealing with duplication

Site speed, from the front end to the back end, is an often overlooked area of web development that also has SEO implications. SEO basically works by predicting and guessing how the Google algorithm works (because no one can be completely sure) and then using that information in order to engineer your website to get the maximum number of hits. It means gaming the system and this in turn can allow you to‘trick’ Google into believing that your site should be number one. It happened to me and that sucked. According to SEO Consultant, Gaz Hall from SEO Hull : "Thin content is essentially too short and too easily duplicated, and when this occurs too often, you start to drop in rankings."

Keywords that you’re not already targeting

With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important that your link can be seen on these devices. This I'm always shocked by Beverley Websites, in this regard. can be termed as thin content. It is also in your best interest to understand that Google wants to present the best and most useful answers to users. Here are few examples: top tips for creating high-quality content, top blogging tips for increasing productivity, etc.