If you’re like most website owners, at one time or another, you’ve asked if your website really needs SEO. It’s a fair question, but one I can quickly dismiss. Remember that google also prioritizes these paid ranking advertisements as seriously as their organic searches. Providing alt text is also important for accessibility because assistive technologies like screen readers rely on this text as an alternative to displaying images. If your budget only allows for one person to run marketing, the novice will generally work the hardest and cover the most ground.

All you wanted to know about meta tags but were afraid to ask

Any link that you create on your own should be set at “no follow”. The reason for this is that you’re essentially telling Google that the link was created to generate traffic and not to artificially boost your search engine results. Your evergreen post will be Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... the ultimate resource for the topic you cover. SEO for reputation management is a process for neutralizing negative mentions of your name in the SERPs. In this type of SEO project, you would strive to occupy additional spots in the top 10 results to push the critical listing lower, and hopefully off the first page. Create a website that people love! Search engines were created to measure different signals across the Web so they could find out which websites people like most. Play right into their hands by making those signals real and not artificial!

Facts about SEO that will make you think twice

People love to browse through a clearance section for bargains. You could include overstocked items or products nearing the end of their buying season. A dollar section for low priced merchandise can generate a lot of sales, especially if your website offers pop up suggestions for related items from your store. The customers will feel like they are getting a great deal and you will get more sales. The last great way to drive leads to your local business (that’s free and not based on an incredible amount of technical skill) is being great at your business and getting terrific reviews. All sites require inbound links to get recognized by search engines. It’s rare these days that you’ll rank well without at least a few inbound links (although this can happen with the right exact match domain name). If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists.

Linking to related posts

You’ve got to spend time trying different things to see what works best for you. The most common solutions to fix this consist of using absolute path URLs (including the “http://www.domain.com” portion) coupled with ensuring that canonical URLs always use the HTTP version. To be able to write comfortably for different industries can take a lot of time and research. According to SEO Consultant, Gaz Hall from SEO Hull : "Top-ranking webpages in Google have shorter URLs."

Lets look at our approach to ROI

Google wants to see a healthy link profile that signifies authority. This means quality links coming from quality content across the web with a healthy diversity. Currently Take a butchers at AA Oxon , for instance. more than half of searches account for mobile devices. How relevant is your product page or category page to the search term? This is a huge ranking factor that’s often neglected. Stick to keywords that your products would genuinely satisfy. You’re not foolin’ Google. Internal backlinks essentially connect two pages or posts to each other. This can be done a couple of different ways – by text or image content. It is more common to link via text than images due to the fact that it flows more naturally.