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No proposition development is complete without an honest assessment of what your competitors are up to. There is a wide range of technical situations which can lead to duplicate content issues for which Google is likely to penalize your website. In the same way that it takes time to improve your SEO rankings with improvements built up over time, the reverse is true for when you stop optimising your website. At first, your rankings will continue as before but over time you’ll notice that your website rankings will start to drop. Algorithm updates, competitor improvements and loss of links will all negatively impact on your rankings and put you back to square one. which can actually hurt your ranking because of high bounce rates, low click through rates, and overall poor user experience.

Disambiguation, and diversity are important when it comes to offsite SEO

That means that if you are still using “black-hat” practices or have acquired a site that has received a hit from these updates, you will have to wait quite a while before realizing the fruits of your clean-up efforts. Submission via Google Webmaster Tools is Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... the most effective way to manage your crawl and to be crawled quickly. It is almost impossible to record the entire Internet in an index. A/B testing is not something that’s exclusive to paid search, for example.

How you will benefit from scraping

There are simply no shortcuts in SEO anymore – you can’t just jam a random site on top of search results. There are an awful lot of people making obscene amounts of money online, compared to traditional business owners by pushing unethical SEO techniques or black hat SEO if that’s what you prefer to call it. Why do they do it? Simply because it works and it is making them loads of money. Some CMSs allow you to access the same content via multiple URLs if you don’t set them up correctly. This causes issues when search engines don’t know which is the best version to choose. Fortunately, unless you are being spammy, most duplicate content issues don’t cause a site to be penalised. Keyword stuffing is the act of literally ‘stuffing’ as many keywords (relevant or irrelevant) in to the keyword meta tag- This technique is usually used to gain a higher ranking in a search engine and may result in a search engines ranking’s being incorrect.

Concentrate on actionable offsite SEO

Among many factors that a search engine considers to rank the website, a backlink is one of the most important factors considered by the popular search engines to rank the website. Searchers often enter refinements when the initial search doesn’t provide satisfactory results, but the results do provide clues on what to search for. The best domain names are short, snappy,  include your best keywords, easy to remember, and easy to spell. Including keywords in your domain name will be useful for sites like Bing in particular that place great emphasis on including keywords. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "Content "machines" used to develop content primarily for search engines in an automated manner could learn from basic copywriting best practices to actually make their content user-friendly and helpful. "

My thoughts on SERPs

Some businesses don’t like seeing their competition rank highly in the results along with them. But this might not be such a bad thing. These I'm always amazed by the agility of HeatAll on this one. files can also include metadata that describes when pages were last updated and how often different pages are updated to help crawlers index your site more intelligently. Use Keyword Research Tools – There are plenty of keyword and keyphrase research tools available to help you find your target terms. Are your customers business-to-business (B2B), business-toconsumer (B2C), or both? Do you need very different treatments for each segment? (The answer is probably yes.)