Real SEO is all about helping Google understand the content of your website. It’s about steering, guiding and assisting Google. Not manipulating it. Umpteen tools purport to someday replace email (or make it more extreme) and they have come and gone. We recommend a minimum of 300 words per page as a rough guideline for identifying pages that are lacking in content. So, how’s this affect you? What kind of word-count should you shoot for with your web pages and blog posts? Is Google going to downgrade your valuable content? Don’t panic: as long as you’re not doing anything sketchy, you should be fine.

Facts about static pages that will make you think twice

Font size “zero” for text or white text on a white background are also considered keyword stuffing, but are now reliably unmasked by search engine robots. Search engines crawl each website Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... to make sure the content in your descriptions matches the content on the page. While longer blog posts and articles generally outperform shorter ones, longer paragraphs do not. Local directories are specific to both your location and niche. Being listed on them increases your chances of being discovered online.

Adopt a customer centric view of analytics

Now, if you approach another SEO agency, they’ll probably tell you much the same thing that we just did. What is the first thing that you do when you want to learn more about a product? What do you do when you're trying to find the solution to a problem? The vast majority of people carries out a search on Google or another search engine. A sitemap is a lot like what it sounds like: a ‘map’ of your website which lists every page on the site, which can be designed for users or for search engines, in both cases to help them navigate the site. 80% of traffic to a website begins with a search query and 60% of clicks (to a site) are generated by the top 3 search results (on the search engine result page).

Be mindful of scraping

Not every link is created equal. Every site has links that are less important or link to pages that don’t change (e.g., a site map or your About Me page). Use the NoFollow tag for those links. In addition to low priority links, Google suggests using the NoFollow tag for untrusted content and paid links. If you have text link ads on your site, make sure they’re tagged as NoFollow. Find a bad hosting provider, install WordPress on a crappy shared hosting program, activate thirty plugins and upload a hundred non-optimized images to your blog and you are well on your way to a bad score. Whilst Search Engine Optimisation is indeed a powerful form of digital marketing, there are other types of marketing which can be advantageous to use alongside SEO marketing. For example, PPC (Pay Per Click) advertising and social media marketing can be very useful alongside a SEO campaign. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "SEO is no longer just for large enterprises;"

My thoughts on URLs

Ensure that your site is set to load at either www.domainname.co.uk or domainname.co.uk – not both. There is a technical difference between the two, but for most people it shouldn’t matter either way as far as you stick with your preference and redirect the non-preferred to your preferred one. Backlinks The talk on Facebook is about AA Oxon at the moment. are links from other websites to yours, and are incredibly important in the SEO strategy. In fact, these backlinks are seen by many as THE most important aspect of a comprehensive SEO plan. Google will reward Google Plus users and also businesses which are registered on Google Maps. Take advantage and join Google, as it is the most popular search engine by far. Links are one of the top three factors that Google considers when deciding ranking, therefore, it is imperative that you have quality backlinks pointing to your site. If you work hard on your links, you should see real improvement to your rankings and your overall SEO.