How do you find people who value SEO enough to pay your prices? A common example of this is a reseller or affiliate site who may use their suppliers product descriptions, or a recruitment site that may be advertising on behalf of a client (and the client is also advertising the job specification on their site) – chances are, the original site will have the ranking advantage. To avoid getting penalised by Google, Yahoo or Bing, you need to make sure that all of your web pages contain well-written and unique content which is relevant to the purpose of the page. Make sure that every page has one call-to-action, so the goal of the page is clear. If you add multiple buttons, you lose the focus of the page and your visitors won’t get where you want them to go.

Invest in page rank

The key is to consistently deliver value so that people come to your site for answers. And this is also ironically what will get other good sites to link to your site. This is the perfect example of ‘emergent SEO’. Images, videos, slideshows and audio Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... act as a signal of quality content to search engines… after all, you have put in the work to make your content look good and interactive! When you think about hackers breaking into your website, what images come to mind? In all likelihood, you picture masked criminals gaining access to your website to shut it down. An organic search strategy that involves a dedicated consumer focused approach is highly recommended. This entails total brand presence and not just keywords, understanding customer behavior, consumption preferences, needs and conversion paths.

Things about bread crumbs you have to experience yourself

Search engines were nothing new; the first one was Archie created back in 1990, and there had been more than a few created between then & when Google launched (most notably Yahoo!) At the heart of it, keyword clustering is what it sounds like: you are taking relevant keywords and clustering them together into groups. You have complete control over anchor text on your own website, and you should use it to your advantage. But you don’t really have control over what text people use on other websites. Both Google and Bing take page-loading speed into account in their website ranking algorithm.

People still ask me about content and its importance today

Right? If you have too many keywords stuffed into your domain, this can be viewed as a spammy tactic that Google can pick up on. After all, if the answer to a question can be supplied directly in Google, why would the user then click through to another website for the same information? We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "If you don’t follow the search rankings of your website and don’t know how particular keywords work for your positions in SERPs, you may as well just stop doing SEO altogether. "

Random musings on non reciprocal links

While an SEO practitioner doesn’t necessarily have to directly manage all of the previously mentioned practice areas, it’s ideal for communication to be happening between these entities. Keyword A great example that I like to use is Assessment for Schools. density is the percentage of times a keyword is used in the copy. People either go to Google to find something quickly, or they go there to find something they can trust. For speed, they’ll be happy with paid ads. For confidence in quality, they’ll opt for organic search results. Pretty simple, right? The control scenario ‘A’ is usually defined through several aspects (e.g.