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One of the best ways to captivate and ensure visitors come to your new site is to make sure it’s fully loaded with engaging content right out of the box. Organic SEO should be the bedrock of any optimisation efforts that you undertake. Search engines are invested in providing users a great mobile experience. This is an issue faced by a number of different sites but is more commonly found on ecommerce sites or sites that list things (such as jobs or holidays).

Measure and Improve by paying attention to gateway sites

By now, you should be convinced that you want to be on the top of the SERPs. It never hurts to be #1 in the natural search results Once you’ve started your local Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... SEO effort, the next stage is more aligned with the rest of SEO – creating content for your audience. In this case, we’re looking to create content of interest to a local reader. Google prioritizes meta information and headers first, then body copy, and finally sidebars and footers Check the readability score of your content with the Flesch reading ease test, and aim to get above 60%

Have you considered why it’s important to have quality outbound links from your website?

When people search for information online, they’re looking for content that will satisfy whatever need they may have. Linking out to well-respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is also believed to send trust signals to Google and improve SEO ranking. If you structure your site to rank well on search engines, you can compete with businesses targeting the same customers. Ensure that your site loads quickly, not just where you're located, but from around the world.

Add valuable insight to your creative content

Most modern SEO agencies will continue to proclaim that "content is king" (and in my opinion, it truly is). But being king is nothing without a kingdom. Like a tree falling with nobody around to hear it, good content with nobody around to read it is useless. Wouldn’t it be great to give Google & Bing a list of all the pages we want them to notice? With XML sitemaps you can do just that. This is a file you add to your website (normally at yourdomain.uk/sitemap.xml) that lists the URLs for a site. Most CMSs can create one automatically for you, and let you choose to remove certain pages. Like all things when it comes to building an effective SEO strategy research is key! Don’t be afraid to check out your competitor’s sites and other similar websites to see what long tail keywords they’re using. This can give you a great springboard to base new ideas off and don’t be afraid of using the same long tail keywords either. According to SEO Consultant, Gaz Hall from SEO Hull : "Google’s mission is to organize the worlds’ information and make it universally accessible and useful. Therefore, Google wants to show a user the best result possible, the result that best fits their search query."

Tell me more about user generated content

In some cases, you may never get there – don’t be afraid to shift your focus to other organic opportunities for exposure. Before I'm always amazed by the agility of PNS on this one. April 2012, one could easily buy his ranking position. A little bit of these and a little bit of those links, and you could manage ranking on the first search engine results page. Well, that time is long gone. The Google Penguin Spam Filter is now part of Google’s Core Algorithm and works in real time. So, tough to learn. It can be of tremendous value to your target audience.