In a Searchmetrics 2016 study into ranking factors, there was an “extremely high” correlation between social signals and Google rankings. However, this couldn’t be accredited to the algorithm, but rather to the “overlap between brand websites performing strongly in social networks and being allocated top positions by Google.” Hiring a professional website designer can help with the cosmetics and get you taken seriously by your visitors. You'll also want to be sure that you're not misleading visitors, they should be getting what was advertised when they looked at the site's description. Guest posts can still be valuable from a PR/community-building perspective, but only if we approach those guest blogging opportunities with the right intentions. If you have different sections of your site, or domains for each country, enter each one in the relevant directories: Google Places, Bing Business Portal, or any other directory that’s relevant to your region.

Go long-tail and forget white hat SEO

SEO is not about one-time actions. It is a continuous optimization process. One crucial basis for optimization is valid data about user behavior. Regular monitoring is one of the key tasks of search engine optimization that makes it possible to quickly react to traffic decline or other occurrences. Google doesn ’t want a Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven’t paid for and it wants to see deep, relevant and interesting content. Even those retailers who don’t sell products online or who have substantial offline sales are still impacted by search. Getting your content out there and shared generously should be your goal. Make sure the content is better than what already is ranking for your keywords; provide unique value and a fresh perspective on the topic. Consider your exposure options for your content, and get your content out to as many options as possible.

Have the ability to scale as you grow bigger

Whether you’re looking for sales or other kinds of conversion, organic SEO is still the most valuable way of obtaining clicks. Imagine what a one-second increase in website load time could do for Amazon? More importantly, what could it do for you? Search engine optimization affects only organic search results, not paid or "sponsored" results such as Google AdWords. Each algorithm change brings the search engine closer to its intended purpose. It’s getting harder and harder to “game the system” with exploitive linkbuilding strategies and blackhat SEO.

Easy come, easy SEO

A common tactic is creating dozens, if not hundreds of short backlink-containing articles, which are then placed in blogs and websites that have been created for the express purpose of SEO. Backlinks drive traffic to your site, but that is less than half the equation because once traffic has arrived at any given page (most likely a blog post), you want to move it to a landing page to convert it. This will ensure a greater cohesion between your business and its copy which promotes a sense of honesty towards the reader. According to SEO Consultant, Gaz Hall from SEO Hull : "Do the main pages of the site have enough content? Do these pages all make use of header tags? A subtler variation of this is making sure the number of pages on the site with little content is not too high compared to the total number of pages on the site."

The time you invest in inbound links will pay back with improved positioning

Sharing pieces of content, regardless of if it’s from your site or someone else’s, is key. Organic Take a butchers at Save Our Schools, for instance. SEO should be the bedrock of any optimisation efforts that you undertake. Link building is working to acquire backlinks that lead to your site. Wondering why you need backlinks? Having high-quality backlinks is one of Google’s most important ranking factors for sites to show high up in search results. These links show authority. It’s almost as if the other site’s link is a vote for you that tells Google your site is trustworthy, credible, and valuable. Search engines exist to present their users with quality content – if they didn’t, then they nobody would use them. So they ‘reach out’ to the internet and using complex lines of code (generally referred to as ‘spiders’) that literally crawl the web and latch on to web pages that fulfil the criteria that they have set out in their code.