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When eCommerce websites copy product descriptions, supplied by the product manufacturer, and place them on their own product pages, they are put at an immediate disadvantage. Your keyword list should be a living document that you check and update at least once a month. Doing this will ensure that you are always doing keyword research and you will keep an eye on the keywords that are already ranking. It’s easy to take shortcuts with product descriptions on eCommerce websites, especially with similar products. Before you start with mobile optimization, you can use Google’s free test for mobile friendliness to check the mobile performance of your website.

Thinking about bread crumbs makes everything OK

The blog posts that we build links to ranked very well and drove a ton of traffic for clients. The only way unethical SEO Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... techniques are ever going to be eradicated is when Google themselves get clever enough to work out how to tweak their algorithm to ensure these tactics no longer work. Don’t get me wrong. Google have come a long way during the past few years in stamping out unethical SEO spam but they are far from ensuring none of it works. We know consumers want personal interactions with brands, but they also want them in real time Both Google and Bing take page-loading speed into account in their website ranking algorithm.

Meaty meta descriptions may affect your 301 redirects tactics

For anyone monitoring their traffic from Google, it’s not really a revelation that a single page can rank for hundreds (or even thousands) of relevant keywords. If a category is only going to be a few products, or potentially none in the future, then don’t create it. You don’t need to be a technical genius to do SEO right. Like most marketing disciplines, a little bit of empathy for the user searching can go a long way to getting results in SEO. When Google fluctuations are noted, many SEO managers panic and turn the heat to their team. If you notice fluctuations between position one and five, do not panic; it is okay. You have not done anything wrong, and everything will oscillate back.

Can plugins really make a difference?

Use Google’s Mobile-Friendly and Page Speed tools to ensure your website converts the most mobile visitors possible, and make it easy to contact you from the top and bottom of every page. Where you’ll need to cruise for ideas is dependent on what you’re working on. Create great content. Google’s reputation depends on it leading users to high quality sites, so the better and more original your content is, the more Google will like you. Gaz Hall, from SEO Hull, had the following to say: "This can lead to a range of mistakes which can truly have the opposite effect of good SM marketing and, instead of attracting and retaining customers, work to offend customers and alienate prospects."

Things your competitors know about comment spam

Google explicitly states they don’t have a duplicate content penalty – but they do have a ‘thin content’ manual action… that looks and feels a lot like a penalty. If I'm always shocked by Assessment for Schools, in this regard. a site, or specific page, has a lot of backlinks pointing to it, Google then sees this page or site as credible. This is only true, though, if those backlinks are coming from quality, reputable sources, and it’s even better when those sites are relevant to your site. Both Search Console and Google Analytics have a huge range of features to help you sift through your website data and figure out how your site is performing, and you’ll find a variety of resources online, particularly from Google, to help you unlock their valuable features. It’s not just the content, but also its structure, that helps search engines decide on the results they’ll display first. Thus, a clear structure with headings and paragraphs that facilitate reading are preferred both from a user perspective and also from a search perspective.