your home page or blog listing pages). Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind. For example, there’s social media, but there’s also social bookmarking. The most recent ranking studies show that getting your website higher on the SERP involves more factors rooted upon relevancy than previously exposed. The pages which contain the most relevant content to each query are now appearing higher in the search results.

The worst advice I've heard about bread crumbs

So let’s say you’ve nailed down the art of quality content that solves a problem. That’s still not enough to make it to page one. You’ve got to use social to prove your content is worth a spot in Google’s sacred land. The more engagement your content gets, the more your content is performing well, which means people are likely sharing it across social — keeping you relevant and on topic. Hello, front page! Forcing someone with a screen Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... reader to listen to your keyword heavy ALT text sounds annoying - they don't end up any better informed. Over the years many people have tried to game the system by creating content that is stuffed full of keywords in the hope that repeating their keyword phrases over and over again will in some way get them to the top spot of Google. While this tactic may have worked in the 90’s and early 2000’s it is time to put this to bed and stop creating content that is written solely for the search engines. These search engines have evolved and now recognise and reward natural language so the best piece of advice is to write naturally and for humans. From the search crawler’s perspective, it looks like your website is trying to develop a link-building campaign (and doing it very poorly). The spammers go out of their way to make the links seem poor and unnatural, so your website will get flagged for penalties and drop your rankings.

Invest in ROI

White Hat SEO are keywords tailored to a particular audience and fall within SEO best practices. Entering head terms into Google and making note of Google Suggest results is a general indicator of which long tail keywords receive consistent search volume. Behind The Scenes – The Code Not all websites are created equal. In the first page of results, where 90% of people remain?

How To Rent Your Websites To Local Businesses Or Sell Leads To Companies

Search Engine Optimisation is the process of designing web pages, writing content and building a network of links back to your website in order to rank at the top of a google search results page. The goal is to bring your page in front of your target market. This kind of search traffic is known as 'organic' and it is the most desirable google traffic because it's FREE! (well unless you are paying a blog content writer!) The largest expense associated with organic search tends to be content creation, which can have long-term benefits for both search acquisition and overall customer engagement. You only need to look at the recent article by eConsultancy to see that potential customers aren’t looking for products just for the sake of it. According to Gaz Hall, a UK SEO Consultant from SEO York: "Google cares the most about editorial links, or links included in article body copy, and they place particular emphasis on in-content links over links in sidebars, footers, or other places on your website."

Think about how to incorporate your keywords into the post

As visual content becomes more and more prominent, it cannot be left out of SEO. Luckily it’s not time-consuming to optimise your images. One Take a butchers at Business Profile , for instance. approach to avoiding thin content is to pay attention to page word count. On-page linking is an essential piece of the puzzle, and they impact link juice in more ways than you might anticipate. For example, links to content matter more to Google than mere navigation links. Your URL’s should include your main keywords, but make sure you keep them short and friendly. Try to limit the number of characters as much as possible.