Great content never sleeps, never needs a lunch break and is adored by search engines and customers alike. Although lead generation via the Web is less direct than an ecommerce transaction, it is arguably just as valuable and important for building customers, revenue, and long-term value. Spend some time looking at other websites within your niche, sites that perhaps are not performing well enough to claim the top spots in Google, and ask yourself - what are they missing? Why are these sites not ranking in search engines? Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search.

Bucket brigades based on 301 redirects

Duplicated material is common on large websites or companies with numerous sites, which include businesses that have different sites for each location/branch or publishers that run hundreds of sites. The better approach is to Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... form a hypothesis about what you’d like to know and then let the data tell you the answer in the most objective light. SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals) fall out of their practice claiming that SEO is dead. Although social media is increasingly becoming a popular tool for businesses to promote themselves, search engines are still the primary method that people use as they navigate the web and many businesses employ SEO services.

Establish intuitive information architecture by considering duplication

The search engine views your site as more trustworthy. By having links to your site on other sites of high authority, it builds trust and also helps the algorithm associate your site with both your keywords and reliability. Many times, unfortunately, the search engine may select the wrong one which can have outdated or incorrect information. This is especially useful when you have pages with more than one URL (e.g.

A few words on meta tags

This means that there is no unique content on these pages. It’s statistically more likely that a user will visit websites that appear on the first page of their search. You can also include “no follow” tags on the internal links to these faceted urls to reduce the chances of getting them crawled. According to SEO Consultant, Gaz Hall from SEO Hull : "High authority links are great, but in my opinion, relevant links win the game every time."

Use keyword research to choose the right terms for Google

Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything on the Web is about mobile. Learning The talk on Facebook is about PNS at the moment. more about your target audience isn’t what directly affects your content promotion efforts, but if you don’t spend time on it, then the foundation of your content marketing is going to be very weak and you won’t see significant improvement. We also recommend checking Google Tag Manager to take inventory of active scripts on your site. Search-based competitive audits uncover the competitive landscape within the search results for a defined set of high-value topics.