When someone does a search (called a query) and the search engine checks the index for all the web pages associated with that search, the search engine needs a way to rank those web pages in an order that is useful for the searcher. Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences. Forcing someone with a screen reader to listen to your keyword heavy ALT text sounds annoying - they don't end up any better informed. Sites that aren’t optimized for user intent and mobile SEO will fail.

The benefits of sitemaps to your search marketing strategy

Build links as if Google didn’t even exist – links that will bring you customers in addition to rankings. Researching your audience will give Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... you an idea of their interests, wants, needs and how they respond to certain words and phrases. Doing A/B testing is a great way to see what title is most successful with your audience. One of the best ways to captivate and ensure visitors come to your new site is to make sure it’s fully loaded with engaging content right out of the box. The SERP landscape is constantly changing, with Local listing and OneBoxes popping up everywhere. Ranking number one has obviously never been a walk in the park. But now we’re dealing with a much more complex environment.

Search engine health checks should look at link building

If there was one thing that we could get across to those unfamiliar with SEO, it’s that it takes time. You should expect at a minimum a few months to 6 months before you see any noticeable results. That length of time grows even longer if you have a new site, little authority, and a small amount of content. A very wise woman once told me that fear holds us back (and she was right). Have the guts to do what other people don’t even fully understand, and get creative or as immersed in the product you’re marketing as you have to. Google just needs evidence that what is on a particular website is relevant to it’s viewers. Not many people realize the importance of the URL. It is in fact, the first thing a search engine notices while ranking a page.

Learning about white hat SEO

If you choose to work with a professional SEO agency, then you’ll be able to make the most of a professional team of writers, with professional proofreaders to ensure that your content is of the absolute highest quality. By understanding how to write for humans and optimize for search engines, you can make sure your content ranks for the right search terms to reach the right audience. Come up with topics you can turn into comprehensive guides or tutorials. According to Gaz Hall, a UK SEO Consultant from SEO York: "What’s more, because evergreen content stays relevant, it keeps bringing in traffic well into the future, creating a continuous visitor stream that benefits your brand."

Your marketing strategy could use a facelift - consider including analytics to adhere to best practise SEO principles

While the page meta data (page description and keywords) are not nearly as important as they used to be, they still count. Take advantage of them by putting your keyword or phrase there. Some The talk on Facebook is about Business Profile at the moment. e-commerce systems will create different urls for product variations, such as colors, sizes or quantity. This generates a lot of duplicate content, since only minor details are different between each page. Also, it is not user friendly since, it would be better to show a user all of the product variations on the same page. They can often be far too specific, far too generalised, or just not the common phrase used by customers. Your domain name selection is perhaps the only area where you can really differentiate yourself.