Quality Backlinking

Today, due to the way backlinks are evaluated based on different industry-related ranking factors, it is less quantity focused and more about the quality of sites from which the links are coming. SEO is about providing value, not tricking search engines into ranking you higher. The search engines are able …

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The hidden agenda of search engine spiders

User signals are behavioral patterns of users which Google uses to establish the rankings of your website in the search results. For instance: users click on a result in the search engines and after that, they immediately bounce back to Google. This is a signal that the website does not …

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Take care when dealing with Google algorithms

Technical SEO lays a solid foundation that gives your content the best chance to rank for relevant keywords and phrases. Another key strategy is to supplement content with properly optimized HTML text. You can speed up the process of getting useful links by connecting with content curators. You can use …

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Things to avoid when dealing with rankings

Throughout the years, SEO has changed substantially. As part of any digital marketing strategy, Search Engine Optimization (SEO) is integral to driving customers to your business via online platforms. The three types of search algorithms are on-site, off-site, and whole-site algorithms. As the saying goes, “first impressions are lasting impressions …

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Are search volumes affected by walled garden sites

Google estimates that around 56% of mobile searches have local intent, and 50% of consumers who conduct local search on their phone visit a store on the same day. With local SEO you can showcase your business information directly to consumers who are actively looking for businesses like yours, and …

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Small but important things to observe about keyword density

Keywords are still a factor in content, but with the Hummingbird update in 2013, the way they are used, viewed, and searched has changed dramatically. Experience-based competitive audits analyze variables that would affect the experience someone has on your website compared to that of your competitors. Simply having an awareness …

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Audit your profile, looking for issues with regards to stickiness

You should have a clear hierarchy to your site and if you have multiple topics, it is important to maintain a proper silo structure. Announced earlier this year, Google’s “mobile-friendly” algorithm update, which began rolling out on the 21st April 2015, has boosted the search rankings of mobile-friendly pages …

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Find out more about nofollow links

Selective internal linking and relevant content can augment keyword stemming (where a site begins to rank itself – page by page through themed links and content) without relying solely on inbound links from other websites. A successful search acquisition strategy involves more than just someone at the company with the job …

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Wait. Is white hat SEO really that simple?

Instead of simply copying these phrases, youull write your content with the intent to actually answer them! Website crawl-ability and making a website searchable goes beyond making sure Google can “crawl” the website. Understanding how a website’s users (including Google) are navigating a website is key to building an …

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Backlinks, backlinks, backlinks!

A good rule of thumb is; do NOT expect to rank high in Google with content found on other, more trusted sites, and don’t expect to rank at all if all you are using is automatically generated pages with no ‘value add’. In combination with the Keyword Focus, the …

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Losing Focus on CTR

If you think it’s hard to be on top at the moment, just wait until five years from now! The Search Engine Optimisation (SEO) involves developing a website that is easy to categorise and find. Come up with topics you can turn into comprehensive guides or tutorials. With for …

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What your mum didn't tell you about duplication

As the saying goes, “first impressions are lasting impressions.” The same can also be said about an online users visiting a website for the first time. Sometimes knowing why you’re doing something can make all the difference. Understanding at all times what is happening with your site from both …

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Boost site speed and utilise inbound links

This directly improve prospects a business’ online prospects!If you are a business owner who is looking for this type of improvement for your websites potential, then you don’t have to worry about all the technical stuff. There are many things that you can do to get better rankings …

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Things your competitors know about comment spam

When eCommerce websites copy product descriptions, supplied by the product manufacturer, and place them on their own product pages, they are put at an immediate disadvantage. Your keyword list should be a living document that you check and update at least once a month. Doing this will ensure that you …

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Google ranking factors can be affected by analytics

Redirect chains are not to be confused with redirect loops, which is where URL A redirects to URL B then URL B redirects back to URL A. You should also make sure the keyword is usable. As well as working alongside a professional SEO agency, there are plenty of ways …

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Link building – the definitive guide

Some of the pages that lie into this classification are pages with duplicate content, automatically generated content, affiliate and scraped content, and doorway pages can be classified as thin content by Google. While there plenty of differences between SEO and content marketing, there are also many areas where they overlap …

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More importance is given to offsite SEO

Although site search is not a specific SEO tactic, it is an essential website feature that affects the way customers find products. Obviously, the best way to get a lightning-fast site is to pay for a lightning-fast hosting provider. Speed is a product of the computing power at the disposal …

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Search engine health checks should look at doorway sites

The tactics used in 2004 are all outdated now as the new call is something else. When you are at the top of the search results, in addition to a fact you are visible, it also means that you are easily accessible, popular among the online audience and that you …

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Understand about link bait

Short paragraphs: Write short paragraphs, preferably 3-4 sentences at most. Breaking down your content into short paragraphs makes it more digestible for your readers. To a search engine, relevance means more than finding a page with the right words. This keyword list should be treated like an ongoing project that …

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Unlocking the mystery of inbound links

Not all links are equal, as high-authority sites contribute more heavily in this regard. This means you should aim for more reputable mentions – but without snubbing any lesser sites that might link to you, as it all adds up. It’s easier for a source to link to your content …

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Clarification about bread crumbs

First of all, you need to understand why SEO is so important. A spammer wants to scrape your content before Google crawls it, so your website is punished for duplications. Relevance met with analytics instrumentation is the winningest combination. Oftentimes, an eCommerce website’s own products on 3rd party websites …

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Layout, formatting and content combine to make great SEO

So, I think each person in SEO has to work hard to develop good, credible sources of information. Frankly there are lots of things which a good professional search engine optimisation exponent would tell you to do! Search engines are more likely to give your website a good rating if …

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Facts about bread crumbs that will make you think twice

Much of mobile optimization relied on paid search in the beginning, but not anymore. Google estimates that around 56% of mobile searches have local intent, and 50% of consumers who conduct local search on their phone visit a store on the same day. With local SEO you can showcase your …

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Difficult things about text links

Gone are the days of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy to read and digest. Natural keyword inclusion is acceptable, but make the readers your first priority, not the keywords. Users will search for simple keywords …

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One element of your strategy should look at ROI

If you look at the big picture, social media opens opportunities that eventually lead to SEO benefits. SEO’s need to have the skill and experience to help the client develop a social media strategy, deliver training and support, create policies and processes and ensure their clients up-skill accordingly so …

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The worst advice I've heard about content

Use it before it ceases to be an enabler of competitive advantage. Make the content flow easily to keep people intrigued and reading. Sooner or later these people get caught but before they get caught, there is so much noise about their fete that many more people get misguided. Keyword …

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Go long-tail and forget indexed pages

Test first, then apply universally, and then you stopped running into problems. Too many internal links can result in the user getting frustrated by getting bombarded with links and ultimately not interested in your content. Why does trust matter so much? How does a new website start ranking? Does it …

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How you will benefit from authority sites

Top Search engine positioning is the Holy Grail of all search engine optimisation professionals and enthusiasts alike Backlinks are important for Search Engines and users alike. From a user’s perspective, backlinks provide a way for people to find other sources of information on the same or related topics. Remember …

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A lot of websites have very serious on-page SEO issues

Guess who is still finding them? The ideal situation for many businesses is the hope that one of their Tweets will go viral, but you can’t afford to sit around and just hope that all others will. Studies have found that click-through rates, conversion rates, and revenue are all …

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Facts about comment spam that will make you think twice

Millions of businesses and individuals are competing for visibility in search engines, and many of them are writing what is, subjectively, “good” content. But what makes that content “good”? This isn’t really a common problem, but it has damaged quite a few businesses over the years; particularly those that …

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You may be asked about plugins in your marketing interview

He operated as an outlaw, yet wearing black probably made him seem cooler to the audience — an unexpected hero who fought for regular people. Don’t mistake this to mean that your website will rank higher – it simply means that web crawlers sent out by search engines will need to …

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The death of walled garden sites

It takes time to research your market and industry. It takes time to perform the necessary analyses. And it takes time to product quality content. Webpages that are light on words but heavy on embedded images or ads will see a drop in their rankings, too. A great way to …

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Analyse your existing metrics

That’s OK! Always research before you buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search technologies to provide the most relevant results for their users. SEO tools for Google, MSN and Yahoo are numerous. The main purpose of categories and tags are …

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