Tell me more about authority sites

Doing so could limit user discoverability of the product grid upon visiting the category page. Now, today, if you were to use those same methods not only would you not get the same results in SEO, you would actually, potentially, get a Google penalty. These files can also include metadata …

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How to focus on html

However, it’s expensive – we’ll be discussing influencer marketing in detail later in this book. Google will bring people to your website, but engagement can help return visitors and for instance sales promotions. Understanding the intentions of the searcher is really difficult. It is exactly like going into the …

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Random musings on forums

For experienced marketing teams, the content creation process has become a high-level assembly line. aying attention to what the search engines suggest for topics important to your business can both give you insight into what your potential customers are really looking for and help you understand how your company should …

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SEOs don't know if unnatural links work or not

There are many methods of ensuring your articles can be read easily. Some examples are: adding more paragraphs, headings, snappy sentences, and subheading. Creating content that serves a need is the best way to improve web ranking. Search engine results are in a constant state of flux as rankings for …

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What your mum didn't tell you about duplication

Getting rankings is an output SEO firms can easily sell because they’re emotionally satisfying, but they’re worthless unless they generate leads or sales--the outcome you want. I find that the more I read from other people’s perspectives on the industry, the more unique ideas I can bring …

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Have a category description paragraph

PBN’s are networks of websites that you create, usually with expired domains, for the sole purpose of creating backlinks to your site. I’m sure you don’t need me to tell you that analyzing the link profiles of your competitors is one of the best ways to find …

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Concentrate on actionable user generated content

Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren’t a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO. Link building is also …

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Follow a consistent cadence towards citations

Brands are more likely to be chosen over others when one has a higher web presence, as search engines play an extraordinary role in whether a brand will grow or lessen in business. Why do online businesses disavow links? Stop words are the small words in your SEO phrase, such …

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Unlocking the mystery of backlinks

Many people fixate on "on-page SEO" in their marketing efforts. They make sure their keywords are jammed in the copy and the internal links and silos are set up correctly. For a typical WordPress site this might take an hour or two to knock out the easy stuff. Deception is …

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What's the story about web portals

One approach is to add the “noindex,nofollow” meta robots or X-robots tag, remove the entire site from search engines’ indexes via Webmaster Tools, and then add a “Disallow: /” command in the /robots.txt file once the content has been removed from the index. Search engine guidelines have evolved from …

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Reasons why marketers love comment spam

Many web pages prohibit access to online users if cookies are disabled. Growth hacking does not exclude paid search because it’s typically guerrilla and therefore low budget. Each robots.txt file only applies to URLs with the same protocol, subdomain, domain and port as the robots.txt URL. Backlinks …

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Cost should not be your only consideration

After crawling the content, the Spider stores a particular page in a database. therefore, Google has a vested interest to provide its customers with the best, most relevant, and most up-to-date content. Emphasizing fast results is what Google is all about, and your content title and description need to reflect …

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Tell me more about user generated content

One of the best ways to captivate and ensure visitors come to your new site is to make sure it’s fully loaded with engaging content right out of the box. Organic SEO should be the bedrock of any optimisation efforts that you undertake. Search engines are invested in providing …

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Never underestimate the influence of web 2.0

This can be by permanently having it placed in one position; most useful places are either on the web page’s header or footer. The Worldwide Web Consortium (W3C) has a full guide to language declaration. It’s not too tricky, you just need to add the right tags. Try …

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Can offsite SEO help improve my search engine placement?

On page optimization is very essential to gain visibility in the search results as without optimizing your on page factors, you won’t be found in the Search Engines. Old-school SEO focused on keywords. New-school SEO focuses on high click-through rates, “long clicks”, freshness, and amplification...which are all signals …

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Online marketing changes quickly when it comes to stickiness

The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase. Matching – Existing and New Content Our approach to Onsite SEO is to try to match one keyword phrase from each keyword cluster to a single page on your …

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Take the evergreen content by the horns

Other words, like similarly, nevertheless and however can also work to give a clear signal to your readers and let them know where a good starting point for absorbing information can be. SEO is simply the process of getting website traffic from “free” or “organic” search results in search engines …

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How do you feel about html now?

Title tags and meta descriptions are on-site HTML elements which reflect the content of your page, and are shown in SERPs and browser tabs as text. Instead of doing the work, the boring tedious work of making lists, taking names, reading, empathizing, crafting a good outreach email, sending it, following …

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Analyse your existing walled garden sites

If you link to other websites, you not only help to promote their content, but also you let others know that you exist. Simple as that. And if you provide quality content, people whose work you’ve shared will be more willing to promote your website as well. The two …

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Keywords that you’re not already targeting

Ask your customers for reviews, mark them up with structured data and present them on a particular page on your site. This might do wonders. An algorithm is a formula or calculation a search engine uses to decide who appears within the SERP. Google, for example, has over 200 data …

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Setting up an internal linking strategy

“Keep learning” sounds like something your high school principal or guidance counselor might have said once, but it is far more serious than some motivational speech. No proposition development is complete without an honest assessment of what your competitors are up to. Search engines scour the Internet to find keywords …

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Here's what industry insiders think about user generated content

Think of it this way. Maybe your baby is a little less attractive than the others? Nowadays the way in which we structure URL addresses, write title tags and meta-descriptions, optimize website images and so on becomes less important as Google focuses on other SEO factors (mostly on content and …

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Increase the likelihood of visitors to your site returning again

Content Marketing involves creating and sharing content online such as blogs, videos, or social posts to create interest around your brand and business. While the way you craft your content and the copy of your website obviously have an affect on your SEO, it’s important not to forget about …

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Are search volumes affected by white hat SEO

You have to keep in mind that in order to have people purchase or sign up with your products and services, you have to convince them first. You would know if a person is almost convinced if he is constantly revisiting your site from time to time. To have a …

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Concentrate on actionable conversion rates

SEO doesn’t have to be hard or require an expert team to get results. If you’ve got a process and a structure, you can rank your content in search engines quite quickly. Link reclamation involves the discovery and replacement of broken links on your website, as well as …

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It’s time to revolutionize our approach to anchor text

SEO, once a highly specialized task relegated to the back rooms of a website development team, is now a mainstream marketing activity. You hear a lot of hot air about content, why it’s important, why brands need to be producing it etc, but not a lot of context about …

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My thoughts on SERPs

No proposition development is complete without an honest assessment of what your competitors are up to. There is a wide range of technical situations which can lead to duplicate content issues for which Google is likely to penalize your website. In the same way that it takes time to improve …

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Quality over quantity when it comes to search engine spiders

For example, imagine that you have a technical product in the B2B (business to business) space. The opposite of evergreen content is a post that can quickly become out-of-date or irrelevant. All search engines deliver results based on relevancy and popularity, but how they determine what’s relevant is what …

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What your mum didn't tell you about white hat SEO

One of the biggest movements in the industry, at the moment, is the idea of 10x content. Some may view this is as revenue displacement, but it clearly is going to put an in-house SEO’s job, or an SEO agency’s contract, in jeopardy when organic search traffic (and …

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Use keyword research to choose the right terms for Google

Great content never sleeps, never needs a lunch break and is adored by search engines and customers alike. Although lead generation via the Web is less direct than an ecommerce transaction, it is arguably just as valuable and important for building customers, revenue, and long-term value. Spend some time looking …

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Think about how to incorporate your keywords into the post

your home page or blog listing pages). Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind. For example, there’s social media, but there’s also social bookmarking. The most recent ranking studies show that getting your website higher on the SERP …

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When auditing your site, take time to think about doorway sites

This means that consumers get the information they are looking for, while the business gets direct exposure to their desired target audience because they are providing useful information that helps the searcher make an informed decision during their consumer engagement cycle. Google also takes extra focus on the anchor texts …

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Expand your comment spam as necessary

SEO isn’t an inherently spammy or unethical form of marketing. In fact, SEO strategies are more effective if you follow the guidelines set out by search engines. Once you have someone click on your site, usability becomes your most vital factor. Better user experience is essential for moving up …

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Let's follow web 2.0 best practise

this is done in several forms. Unlimited information, Unlimited Communication and Connection! If you’re choosing a SEO agency, look at the content that they have created for their clients, look at client testimonials and ask about the techniques they utilise in order to obtain the ranking. The color of …

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Difficult things about stickiness

is of primary importance to have relevant backlinks coming in to your website. Mind you! The links should have relevancy to the content of your page. The more the number of relevant backlinks coming in to your website, the more importance and authority you have in the eyes of search …

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When your use of bounce rates becomes obsessive

Right? It’s time consuming, it’s expensive, and kind of cheap SEO firms aren’t going to do the work needed to get real results in SEO. Google penalizes websites that are too slow to load as this result in a bad user experience. Load times are essential in …

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Don’t forget to 301 redirect your old URLs

Using keywords is basically just setting the topic of your piece of content, but you have to be careful not to use that keyword too much (AKA keyword stuffing). You cannot afford to have a website which is unprepared for voice-search, and making real changes to your content creation strategy …

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Top trends in LSI to watch

Effective search acquisition begins with learning more about your customers and what they’re searching for. From there, you can assess your site and make sure it satisfies the needs of those searchers. Voice is consistently overtaking its own numbers, month after month. And so, it just takes experience. Make …

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Send an Google Reconsideration Request for getting Unbanned

To make this strategy even more effective, you can find related keywords and assign two to three related keywords or LSI keywords (latent semantic indexing keywords) to each post to send even more ranking signals to search engines. Thanks to plug-ins and add-ons like Yoast SEO, finding keywords is easier …

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