Why have the googlebot crawlers come out to play?

By making it easy for the search engine to understand your post, you’re more likely to find that it attributes more value to your writing. Be aware of the keywords that people search (or would search) to find your business online. Be sure to use those keywords in posts …

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Think about nofollow links from the start

With the many different resources available for finding keywords people are actually using in their searches, it shouldn’t be too difficult to get through this stage of Search Engine Optimization successfully. Relevance is the key issue when choosing the right keywords. Keep in mind that the more specific and …

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Approved Does Not Mean Published

On page SEO refers to the optimization of a website’s on-page elements. This includes the way a website is structured and coded, as well as its content. As a webmaster, you have complete control over your on-page elements so putting the time into getting them right is important. Now …

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Random musings on non reciprocal links

How do you find people who value SEO enough to pay your prices? A common example of this is a reseller or affiliate site who may use their suppliers product descriptions, or a recruitment site that may be advertising on behalf of a client (and the client is also advertising …

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Don't fall into a rut with your marketing strategy

SEOs must fix their mistakes instead of hide them. Content focused on current trends in fashion, design, or marketing that is relevant to a particular time is also not evergreen. Basically, there are three main types of keywords: generic, broad match and long tail. Each of them attract a bit …

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Detecting core ranking algorithms

There’s a good chance you have some fantastic resources your audience would love. If you don’t, get thinking. What can you build that would really interest your market? That others would share with their readers? Making use of the assets your business has will be a hook for …

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Expand your duplication as necessary

LSI works because search engines like Google, Yahoo and Bing are extremely, extremely intelligent. Stay on top of your SEO strategy and make sure that it is up to date. Besides looking for established companies and Internet presences to learn from, you can also pick up some good tips and …

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Create a search marketing strategy based on conversion rates

“Limited time” and exclusive promotional offers rarely are exclusive in reality. Search engines are very clever in reading every little detail about your web page in order to rank all the sites that they store. It is advisable therefore to get some structure in your website files, rather than having …

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Reasons that marketers love link exchanges

Search Engine Optimization (SEO) refers to the process of making a website more visible within search engine results pages. Google’s related searches can also help businesses understand their audience and ensure they can be found for relevant searches. There’s no actual “hacking” happening in growth hacking, unless the …

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Things your competitors know about conversion rates

Search engine results are in a constant state of flux as rankings for individual pages and sites go up and down, outdated content fades and new pages are published. That means you'll probably notice a normal ebb and flow in your site rankings, especially if you're lower down in the …

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Fun with hits for now

However, what used to be a 7-pack system, in which the top 7-results were more heavily featured, they now use a 3-pack system. Because time is the most valuable resource for small businesses (link is external) , the best SEO strategy is to spend as little of it as you can …

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Establish your position regarding hits

SEO and user experience (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website’s search results rankings which will result in more eyes seeing your website. A good user experience will lead to more users visiting, staying on and converting on your website …

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Start Blog Title With Keyword

This means, for example, that the same keyword is always linked internally for a subpage. Take a look at which sites are currently winning the front page for the phrase you are hoping to win. Then, go ahead and link to a few of them within your own content. It …

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The secret behind trust rank

The solution that this site implemented was to add internal canonical tags to all the pages. SEO doesn’t have to be especially difficult, but it does need to be well-planned and given plenty of attention if you want to achieve stable website rankings. Perfect search engine optimisation of the …

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The web is the new Yellow Pages

It’s a huge challenge finding new channels to reach your target audience. If you run out of ideas, you could try a different approach: your competitors. Make sure content is not buried inside rich media (Adobe Flash Player, JavaScript, Ajax) and verify that rich media doesn't hide links from …

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Aligning Keywords with your Business Goals

Here’s the thing; it’s extremely easy to choose the wrong keywords. How important is it to take advantage of enhancing your results with descriptive titles, rich snippets, breadcrumbs, and other details? A helpful solution to fixing this issue is to apply a conditional “noindex,follow” meta robots or …

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Create content about plugins

Any discrepancies might cause Google to NOT show your business' information on a search result page. A well-thought-out keyword strategy is one of the most important in this regard. The right keywords will help you attract highly targeted traffic and leave out the tyre-kickers. However, what used to be a …

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Design + hits = Greatness

To a larger degree, your backlink profile is made up of backlinks from external sites (also known as referring domains) that contribute to the overall strength, relevance and diversity of your domain’s backlink profile. Infographics are candies for our brains. They’re engaging, catch our attention and make information …

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Learning about link exchanges

Your job is to scope out sites that might be responsive to a message from you, to look at the type of content they publish and then to write a post that’s along the same lines. You then contact the site owner by email and show them your content …

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Things to avoid when dealing with dynamic pages

Attach a useful, relevant link to the word or term that will serve the reader well, and you're likely to climb higher in the search rankings. Ensure the number of visits and new visitors from within your target market is increasing. For small businesses, the best approach to identifying target …

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Update your CTR on a regular basis

Keywords should appear in important on-page elements like the page title, heading, image alt text, and naturally throughout the page copy, but you should still be sure to craft each of these items for humans, not search engines If you’re an SEO-newbie you’ll probably hear lots of new …

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Do not use misleading event markup

Just taking a fraction of that 14 billion for your business means people are searching for what you offer. Search engines also rate keywords in header tags more heavily. By including relevant terms in your header tags, you are also boosting your SEO ranking against those keywords. You should list …

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Lets look at our approach to canonical URLs

Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. Videos don’t work for everyone, and some marketers argue that they do very little to help SEO. Yet, they can be an excellent way to boost …

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Does your site sabotage your content?

So one of the best long-term marketing tactics is regularly publishing content on your site. Develop an editorial calendar and create a plan to consistently publish new evergreen content if you want to create long-term value for your website. Local SEO is making sure your business address is regularly seen …

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Things about metrics you have to experience yourself

It takes time to research your market and industry. It takes time to perform the necessary analyses. And it takes time to product quality content. Google continues to use natural, quality inbound links as a main ranking factor. If you can’t budget for 6 to 12 months of SEO …

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My thoughts on URLs

Real SEO is all about helping Google understand the content of your website. It’s about steering, guiding and assisting Google. Not manipulating it. Umpteen tools purport to someday replace email (or make it more extreme) and they have come and gone. We recommend a minimum of 300 words per …

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Wait. Are 301 redirects really that simple?

By determining the meaning of each word, it disambiguates the other words until plausibility is achieved for the entire sentence or phrase (1). There are a wide variety of ways of targeting PPC advertising to reach the audience most relevant to your products and services. While the algorithm is constantly …

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Reduce PopUps or Distracting Ads

Keyword stuffing is a strategy that shouldn't be used by any modern business looking to improve their search ranking. Partial duplicates are pages which vary, but by only a small amount of content, such as a couple of lines of text or a brand name. Write about related posts around …

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Why authority sites matter

Every subdomain on your site should have a robots.txt file that links to a sitemap and describes any crawler restrictions. Don’t stuff your footer with all kind of irrelevant links. Keep it focused, make sure these links are helping your visitor. Google will find all relevant pages if …

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