Is this the end of long tail search as we know it?

The freelance world might disagree with me but frankly I do not think there is not an SEO in the world who can lay claim to having the expertise and experience to deliver, hands-on, every single facet of what makes up contemporary SEO. Just think about this for a moment …

more ...



The hidden agenda of local search

To encourage search engines to rank a page for a target keyword, write 300 or more words of main body copy on the page. Search engines aim to provide users with the most relevant and helpful information available, so they will be more likely to rank your content if it …

more ...

Maybe hits will be a thing of the past

Ideally, you want to include your key phrases at no more than 2 percent to prevent suspicions of keyword stuffing. Google will be looking to see if you have put any time into the content or just put up some content with minimal work. They want to see that you …

more ...

The back story of cloaking

Trust between a potential customer and a company must be present for a potential customer become a customer. If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could …

more ...

Why widgets matter

SEO is not about one-time actions. It is a continuous optimization process. One crucial basis for optimization is valid data about user behavior. Regular monitoring is one of the key tasks of search engine optimization that makes it possible to quickly react to traffic decline or other occurrences. When establishing …

more ...

Using traffic estimation tools in conjunction with link building

Longer search phrases are the natural progression of the Internet population boom. As more and more information is placed online, it becomes increasingly difficult to find exactly what you're looking for. It is important to have backlinks from quality sites, and those backlinks should be contextual. With the increase in …

more ...

One important aspect is SEO campaigns

There is a heavy crossover between the two disciplines, but the goals are the same: to increase visibility and prominence for the website or app being promoted. The truth is that not everything you read will make your brain’s neurons luster like a pearl. A web page can be …

more ...

Reasons why you cannot learn SERPs well

It’s better to have a custom 404 error code page than to have an empty page — it doesn’t send a good message to search engines or site visitors. Search engine optimization or SEO in short, is a set of rules which can be followed to optimize your website …

more ...

Consider offsite SEO at the inception

As a rule of thumb, the easier you acquire a link, the less value it will likely have. You have to think outside of the box (link building is not just guest posting). Google plus is still pretty new but the way I see it, Google will really try to …

more ...

The broken link-building method aided by link exchanges

By having links to your site on other sites of high authority, it builds trust and also helps the algorithm associate your site with both your keywords and reliability. Google Analytics is a very complex method of evaluating your site and ranking it. These metrics include Impressions, clicks, average position …

more ...

Lets look at our approach to ROI

If you’re like most website owners, at one time or another, you’ve asked if your website really needs SEO. It’s a fair question, but one I can quickly dismiss. Remember that google also prioritizes these paid ranking advertisements as seriously as their organic searches. Providing alt text …

more ...


Understanding anchor text

Not using descriptions for your images and videos is a very common error made by many. But to make Google comprehend the image or video added to your webpage you need to use Alt tags that will help describe them and will help you get a better ranking. Giving your …

more ...

Invest in hits

Here’s the thing, great content can offer incredible advantages to your business. Let’s say you hear about a contest being run by a cool new tech company. By updating the algorithm so often and establishing guidelines, search engines like Google and Bing can make sure that results for …

more ...




Which Factors Make a Site Rank Well With Bing

Content quality, content amount, and website information are all factors in your Page Quality Rating. Some pages can be short, but make sure the overall ratio of pages doesn’t fall too heavily in the less than 300 words category. ASO is the cool Canadian cousin of SEO and the …

more ...

Taboos about comment spam that you should know

After Google’s Exact Match Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick the best available domain name first & consider keyword matching/partial inclusion as a bonus but entirely unnecessary aspect of your final choice. Very much a …

more ...

Facts about link bait that will make you think twice

Google scores ‘fresh content’ that’s updated regularly in a different way to a news article that doesn’t change. Your users need the structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order to determine …

more ...

Measure and Improve by paying attention to bread crumbs

You’ve got to understand that authority, niche-specific and generic blogs that publish related content can do the same. Are they keywords related to my lead-generating content? You’ve spent plenty of time and money building the perfect website for your business – the very first thing that you’ll want …

more ...

Picking Profitable Local SEO Lead Generation Niches

If your site saw a significant drop in rankings after you made updates (that involve cutting out and removing content), it is possible that Google is under the impression that your content is thin and not as unique to searches. Having a domain name that makes sense is one of …

more ...

Authorship may be the future of search

As opposed to general web directories, niche specific directories only accept sites that meet a certain topic criteria. For example, one directory might only accept sites about arts & crafts. Some of these directories are free, while others are paid. Want to drive more quality traffic? Optimize your content for Google …

more ...

Reasons why you cannot learn html well

Social shares are a ranking factor for SEO as well as creating natural backlinks for the SEO content on your site. You can include the historical facts, ultimate tips, and the best practices for reaching a particular goal about the matter in question. Change is the only constant you can …

more ...

A do-it-yourself guide to link building

Inbound links can come from your own website (linking from one page to another) or other web properties you control. With your website already cleaned up and shining with outstanding quality content and internal SEO methods (keywords, meta tags, etc), you should have a strategy to get your website noticed …

more ...

Difficult things about hits

Focus your time and energy on big-picture items that influence your SEO. These begin with the all-important user experience, great quality content, and relevancy to your website. Of course, the mechanisms that tell search engines about your site are crucial; quality subject matter comes from the depth of your content …

more ...

Clarification about plugins

Pagerank retention is a myth – it’s not possible for your site to ‘leak’ link juice by having more external than internal links This is where the confusion comes in. The creatives on the website are amazing, but you don’t know much about how it was put together. By …

more ...

People still ask me about anchor text and its importance today

SEO can help a growing startup establish its presence and meet business goals. We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds …

more ...

Top trends in search queries to watch

We will teach your how to calculate your conversion rate, teach you techniques for Landing Page Optimisation and lots more. If the links that point to your website contain the keyword and the city in the anchor text, it is more likely that your website will get high rankings. Search …

more ...

Write about content

You’ve launched your new website, ready to welcome crowds of new customers. But, if no-one finds your new website, how will they see what you have to offer? Troubleshooting technical errors and ensuring that your website is always accessible is one of the biggest hurdles to manage when thinking …

more ...

Understanding offsite SEO

If you look at the big picture, social media opens opportunities that eventually lead to SEO benefits. Or the second page, where a mere 10% of users wander? As of now, less than 50 percent of websites use local schema markup for local SEO, so there's tremendous advantage to be …

more ...

Define your goals with regards to search queries

In our experience, 100-200s of milliseconds load time is a solid benchmark. Well this is where things get complicated. In most cases, SEO specialists don’t use 302 redirects when fixing the on-site qualities of a website. Instead, a 302 redirect is often used when they want to test a …

more ...



Focus on ROI Instead of reporting

One thing is clear, mobile overtakes the desktop. Nobody uses search engines to search Twitter; you use Twitter to search Twitter. Basically a search engine searches the web using automated programs called web crawlers. The crawlers follow links from page to page, they then send a copy of each page …

more ...

Make that list bigger!

Never Repeat to much your Keyword with Bold / Emphasis. It makes your article unreadable and hurt user experience. While many digital marketers may consider site speed as more of an IT concern, emphasis on improving page load time should be part of your marketing strategy too. However, if session IDs …

more ...