Finding Pages to Push Internal Links From

Search engines will penalise pages it thinks don’t provide enough value as visitors prefer informative and high quality results. The crawler doesn’t check every day that if a page is updated or if the new page is added. I will often examine pages thoroughly to learn what they …

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Analyse your existing bounce rates

By spring 2013, Facebook and Google+ added hashtags. However, it’s expensive we’ll be discussing influencer marketing in detail later in this book. The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site …

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Identify potential backlink opportunities

To attract online attention for your business, you can’t just set up a website and social media profile and expect the traffic to roll in. You need to position your brand to show up in online search by utilizing search engine optimization (SEO). Various ways of accomplishing this include …

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Focus on ROI Instead of content

With so many ‘SEO Experts’ around, Search Engine Optimisation seems to be an easy job. But in reality, a lot of people fail to produce results because of some basic mistakes. Content that circles endlessly around a single topic undoes the hard work that went into getting the viewer to …

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What your mum didn't tell you about LSI

You will not be able to control when Googlebot and other search engine spiders visit your site. Increasingly specific and much longer search queries are required in order to find the right information. This can be termed as thin content. Google regularly refreshes its search engine algorithms. These are called …

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Paid SEM is a great source of keyword ideas for free SEO

If your budget only allows for one person to run marketing, the novice will generally work the hardest and cover the most ground. When it comes to your product pages, place keywords with high internal search volume into H1 & H2s as well as body copy and meta descriptions. By default …

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Bucket brigades based on widgets

The bottom line to getting your content features in the Google Answer Boxes is ensuring it is always useful and more engaging to users. The more searches and hits your website will receive, the higher it will eventually be placed in a search engines ‘rankings’, meaning that it will appear …

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This story about web portals will haunt you forever

Everyone is familiar with the expression “content is king.” Without rich content, you will find it difficult to achieve good rankings with specific keywords and to direct traffic to your website. But still you face other challenges. Repetition is key to this type of research. Not only can they really …

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Layout, formatting and web portals combine to make great SEO

‘Duplicate content’ on your own website is not necessarily ‘copied content’ Duplicate content is a normal churn of the web. A well-curated email list can drive revenue masterfully. No high quality blog would accept your guest post if it has promotional backlinks going to the homepage of your site. The …

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Reasons that marketers love webmaster tools

That’s also information to keep under your hat. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. Getting rankings is an output SEO firms can easily sell because they’re emotionally satisfying, but they’re worthless unless they generate leads …

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Make sure your SEO checklist includes text links for best results

There are also tools to monitor the rankings, but none can (yet) holistically predict why the changes are happening. Just ask MySpace. The more a site is appealing to humans, the more search engine like it. Websites with straightforward navigation tend to win over visitors than those with a messy …

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Not all searches lead to sales

So, not only have the algorithms gotten smarter, Google has implemented machine learning to better understand search queries through their RankBrain technology. Keyword selection is the starting point of the small business SEO process. You must choose keywords that are directly relevant to your business, which people are actually searching …

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Maybe link building will be a thing of the past

When you research keywords for your future content and come up with the list, always narrow down the list and keep only the most relevant ones. Develop a buyer persona before you start investing your resources into content creation. Publish only those pieces of content that matter to your audience …

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The hidden agenda of page rank

The number of external links you receive is important. Some of the top SEOs say external links are simply invaluable to your ranking power. A good backlink is a link that sends traffic to your website. No matter if the link is dofollow, nofollow or a redirect, as long as …

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Think like a human not a robot when it comes to nofollow links

That takes time. Keywords are at the heart of SEO, and selecting the right ones can make or break your SEO strategy. Compile a list of about ten keywords associated with your product or services. Plug these keywords into the Google Adwords Keyword Planner, and find variations that make sense …

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What your mum didn't tell you about keywords

SEO teams and paid search team of an establishment can work together optimise keyword strategies, content strategy as well as landing pages. If you are currently producing five articles a week that get less than 100 visits each, try creating a single keyword-targeted article each week, with more research and …

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Determining the goal for the site

Like titles, search engines typically give headings a higher priority. Clear headings that describe the content that follows make it easier for search engines to detect the major themes of your site. But that doesn’t make that kind of content evergreen, as it is not relevant all year round …

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Reasons why you cannot fully understand reporting

For a search engine to be able to display relevant results when a user makes a search query, there has to be an archive of available information for it to select from. This archive is called an index. Every search engine has its own methods for gathering and prioritizing content …

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I urge you to think about organic links

From there, the reader may feel compelled to take further action such as sign up for your newsletter, contact you to ask a question, or maybe even buy one of your products or use your services. There are a number of ways to get relative monthly search volume, but what …

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Difficult things about LSI

HTTPS secures the connection to the website you are visiting. I’m sure you have seen this in action; look at the address bar in the browser and find the lock icon on the left-hand side. Is the lock closed? Then the connection is secure. Make sure all your website …

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Small but important things to observe about social media

To a search engine, relevance means more than finding a page with the right words. The key is to tackle a topic that doesn’t change over time and to provide useful information for helping people do something. There is a common phrase that “content is king” when it comes …

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The time you invest in inbound links will pay back with improved positioning

In a Searchmetrics 2016 study into ranking factors, there was an “extremely high” correlation between social signals and Google rankings. However, this couldn’t be accredited to the algorithm, but rather to the “overlap between brand websites performing strongly in social networks and being allocated top positions by Google.” Hiring …

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How you will benefit from quality

Imagine your content as a scrumptious dish you are trying to cook that will appeal to not only users but also Google. Enter one of your keywords into the search box of the search engine of your choice to determine the sites with the top search engine placement for this …

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Don't fall into a rut with your marketing strategy

Essentially, conversion improves the quantity and quality of organic traffic to a given website. The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. Permalinks are the permanent …

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Focus on ROI Instead of rankings

Variables that consistently show an improved market response will then be incorporated unto ‘A’, thus enabling a marketing team to formulate the best marketing strategy possible. In the present scenario, if you build tons of anchor-texted backlinks, you’ll get penalized by search engines and thrown down to the third …

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Myths and misconceptions about keyword stuffing

Google estimates that around 56% of mobile searches have local intent, and 50% of consumers who conduct local search on their phone visit a store on the same day. With local SEO you can showcase your business information directly to consumers who are actively looking for businesses like yours, and …

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Off page optimisation techniques for better rankings

People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page. In this case, having 5 pages about that lollipop is actually weaker than having just one with a decent amount of content. There …

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Reasons why you cannot fully understand web portals

To put it briefly, the best way to fix thin content is to expand upon it in the place it is most relevant and to organize it appropriately. If your website is not mobile friendly (responsive, optimized to be viewed on various mobile screen sizes), Google will rank your website …

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Learning about page rank

Search engines will not consider your site to be an authority if the links are only emanating from one type of source. If it’s not an active website, Google will crawl it far less often, making it less appealing to search engines on a general basis. As you create …

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Seeding Promotion on Big Content

Figuring out your risk tolerance is the first step, but the best approach is to focus on relevant backlinks from real websites. What we need to understand is that search engine optimization begins with the simplest of foundations: Create a Website that is easy to crawl, index, and match to …

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Losing Focus on hits

“Social search” is an evolving term for the way in which search engines factor a user’s social network -- also referred to as social graph -- into how results are displayed after a search query. This means when you’re doing SEO, you can’t just use traditional SEO. “Above the …

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Things that make you love and hate analysis

When you build a brand community on improving UX, your brand will always stand tall and stay ahead of search engines. You can add the site to these Tools by going to optimisation > sitemaps and submitting your XML map from there. The idea of this kind of content is to …

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Meaty meta descriptions may affect your analysis tactics

Your website might even get a ‘manual action’ for thin content. Don’t mistake this to mean that your website will rank higher – it simply means that web crawlers sent out by search engines will need to read your new content before indexing it. Google recommends this approach for making …

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