Make sure your SEO checklist includes text links for best results

There are also tools to monitor the rankings, but none can (yet) holistically predict why the changes are happening. Just ask MySpace. The more a site is appealing to humans, the more search engine like it. Websites with straightforward navigation tend to win over visitors than those with a messy …

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The broken link-building method aided by link exchanges

By having links to your site on other sites of high authority, it builds trust and also helps the algorithm associate your site with both your keywords and reliability. Google Analytics is a very complex method of evaluating your site and ranking it. These metrics include Impressions, clicks, average position …

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Follow a consistent cadence towards citations

Brands are more likely to be chosen over others when one has a higher web presence, as search engines play an extraordinary role in whether a brand will grow or lessen in business. Why do online businesses disavow links? Stop words are the small words in your SEO phrase, such …

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Lets look at our approach to ROI

If you’re like most website owners, at one time or another, you’ve asked if your website really needs SEO. It’s a fair question, but one I can quickly dismiss. Remember that google also prioritizes these paid ranking advertisements as seriously as their organic searches. Providing alt text …

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Small but important things to observe about keyword density

Keywords are still a factor in content, but with the Hummingbird update in 2013, the way they are used, viewed, and searched has changed dramatically. Experience-based competitive audits analyze variables that would affect the experience someone has on your website compared to that of your competitors. Simply having an awareness …

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Audit your profile, looking for issues with regards to stickiness

You should have a clear hierarchy to your site and if you have multiple topics, it is important to maintain a proper silo structure. Announced earlier this year, Google’s “mobile-friendly” algorithm update, which began rolling out on the 21st April 2015, has boosted the search rankings of mobile-friendly pages …

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Unlocking the mystery of backlinks

Many people fixate on "on-page SEO" in their marketing efforts. They make sure their keywords are jammed in the copy and the internal links and silos are set up correctly. For a typical WordPress site this might take an hour or two to knock out the easy stuff. Deception is …

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Create a search marketing strategy based on conversion rates

“Limited time” and exclusive promotional offers rarely are exclusive in reality. Search engines are very clever in reading every little detail about your web page in order to rank all the sites that they store. It is advisable therefore to get some structure in your website files, rather than having …

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Not all searches lead to sales

So, not only have the algorithms gotten smarter, Google has implemented machine learning to better understand search queries through their RankBrain technology. Keyword selection is the starting point of the small business SEO process. You must choose keywords that are directly relevant to your business, which people are actually searching …

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What's the story about web portals

One approach is to add the “noindex,nofollow” meta robots or X-robots tag, remove the entire site from search engines’ indexes via Webmaster Tools, and then add a “Disallow: /” command in the /robots.txt file once the content has been removed from the index. Search engine guidelines have evolved from …

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Reasons that marketers love link exchanges

Search Engine Optimization (SEO) refers to the process of making a website more visible within search engine results pages. Google’s related searches can also help businesses understand their audience and ensure they can be found for relevant searches. There’s no actual “hacking” happening in growth hacking, unless the …

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Find out more about nofollow links

Selective internal linking and relevant content can augment keyword stemming (where a site begins to rank itself – page by page through themed links and content) without relying solely on inbound links from other websites. A successful search acquisition strategy involves more than just someone at the company with the job …

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Reasons why marketers love comment spam

Many web pages prohibit access to online users if cookies are disabled. Growth hacking does not exclude paid search because it’s typically guerrilla and therefore low budget. Each robots.txt file only applies to URLs with the same protocol, subdomain, domain and port as the robots.txt URL. Backlinks …

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Cost should not be your only consideration

After crawling the content, the Spider stores a particular page in a database. therefore, Google has a vested interest to provide its customers with the best, most relevant, and most up-to-date content. Emphasizing fast results is what Google is all about, and your content title and description need to reflect …

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Maybe link building will be a thing of the past

When you research keywords for your future content and come up with the list, always narrow down the list and keep only the most relevant ones. Develop a buyer persona before you start investing your resources into content creation. Publish only those pieces of content that matter to your audience …

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Tell me more about user generated content

One of the best ways to captivate and ensure visitors come to your new site is to make sure it’s fully loaded with engaging content right out of the box. Organic SEO should be the bedrock of any optimisation efforts that you undertake. Search engines are invested in providing …

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Wait. Is white hat SEO really that simple?

Instead of simply copying these phrases, youull write your content with the intent to actually answer them! Website crawl-ability and making a website searchable goes beyond making sure Google can “crawl” the website. Understanding how a website’s users (including Google) are navigating a website is key to building an …

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Backlinks, backlinks, backlinks!

A good rule of thumb is; do NOT expect to rank high in Google with content found on other, more trusted sites, and don’t expect to rank at all if all you are using is automatically generated pages with no ‘value add’. In combination with the Keyword Focus, the …

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Things your competitors know about conversion rates

Search engine results are in a constant state of flux as rankings for individual pages and sites go up and down, outdated content fades and new pages are published. That means you'll probably notice a normal ebb and flow in your site rankings, especially if you're lower down in the …

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Understanding anchor text

Not using descriptions for your images and videos is a very common error made by many. But to make Google comprehend the image or video added to your webpage you need to use Alt tags that will help describe them and will help you get a better ranking. Giving your …

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Fun with hits for now

However, what used to be a 7-pack system, in which the top 7-results were more heavily featured, they now use a 3-pack system. Because time is the most valuable resource for small businesses (link is external) , the best SEO strategy is to spend as little of it as you can …

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Never underestimate the influence of web 2.0

This can be by permanently having it placed in one position; most useful places are either on the web page’s header or footer. The Worldwide Web Consortium (W3C) has a full guide to language declaration. It’s not too tricky, you just need to add the right tags. Try …

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Losing Focus on CTR

If you think it’s hard to be on top at the moment, just wait until five years from now! The Search Engine Optimisation (SEO) involves developing a website that is easy to categorise and find. Come up with topics you can turn into comprehensive guides or tutorials. With for …

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Establish your position regarding hits

SEO and user experience (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website’s search results rankings which will result in more eyes seeing your website. A good user experience will lead to more users visiting, staying on and converting on your website …

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Start Blog Title With Keyword

This means, for example, that the same keyword is always linked internally for a subpage. Take a look at which sites are currently winning the front page for the phrase you are hoping to win. Then, go ahead and link to a few of them within your own content. It …

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Can offsite SEO help improve my search engine placement?

On page optimization is very essential to gain visibility in the search results as without optimizing your on page factors, you won’t be found in the Search Engines. Old-school SEO focused on keywords. New-school SEO focuses on high click-through rates, “long clicks”, freshness, and amplification...which are all signals …

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Online marketing changes quickly when it comes to stickiness

The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase. Matching – Existing and New Content Our approach to Onsite SEO is to try to match one keyword phrase from each keyword cluster to a single page on your …

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Take the evergreen content by the horns

Other words, like similarly, nevertheless and however can also work to give a clear signal to your readers and let them know where a good starting point for absorbing information can be. SEO is simply the process of getting website traffic from “free” or “organic” search results in search engines …

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The hidden agenda of page rank

The number of external links you receive is important. Some of the top SEOs say external links are simply invaluable to your ranking power. A good backlink is a link that sends traffic to your website. No matter if the link is dofollow, nofollow or a redirect, as long as …

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Think like a human not a robot when it comes to nofollow links

That takes time. Keywords are at the heart of SEO, and selecting the right ones can make or break your SEO strategy. Compile a list of about ten keywords associated with your product or services. Plug these keywords into the Google Adwords Keyword Planner, and find variations that make sense …

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The secret behind trust rank

The solution that this site implemented was to add internal canonical tags to all the pages. SEO doesn’t have to be especially difficult, but it does need to be well-planned and given plenty of attention if you want to achieve stable website rankings. Perfect search engine optimisation of the …

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The web is the new Yellow Pages

It’s a huge challenge finding new channels to reach your target audience. If you run out of ideas, you could try a different approach: your competitors. Make sure content is not buried inside rich media (Adobe Flash Player, JavaScript, Ajax) and verify that rich media doesn't hide links from …

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What your mum didn't tell you about keywords

SEO teams and paid search team of an establishment can work together optimise keyword strategies, content strategy as well as landing pages. If you are currently producing five articles a week that get less than 100 visits each, try creating a single keyword-targeted article each week, with more research and …

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Invest in hits

Here’s the thing, great content can offer incredible advantages to your business. Let’s say you hear about a contest being run by a cool new tech company. By updating the algorithm so often and establishing guidelines, search engines like Google and Bing can make sure that results for …

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What your mum didn't tell you about duplication

As the saying goes, “first impressions are lasting impressions.” The same can also be said about an online users visiting a website for the first time. Sometimes knowing why you’re doing something can make all the difference. Understanding at all times what is happening with your site from both …

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Determining the goal for the site

Like titles, search engines typically give headings a higher priority. Clear headings that describe the content that follows make it easier for search engines to detect the major themes of your site. But that doesn’t make that kind of content evergreen, as it is not relevant all year round …

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How do you feel about html now?

Title tags and meta descriptions are on-site HTML elements which reflect the content of your page, and are shown in SERPs and browser tabs as text. Instead of doing the work, the boring tedious work of making lists, taking names, reading, empathizing, crafting a good outreach email, sending it, following …

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Aligning Keywords with your Business Goals

Here’s the thing; it’s extremely easy to choose the wrong keywords. How important is it to take advantage of enhancing your results with descriptive titles, rich snippets, breadcrumbs, and other details? A helpful solution to fixing this issue is to apply a conditional “noindex,follow” meta robots or …

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Create content about plugins

Any discrepancies might cause Google to NOT show your business' information on a search result page. A well-thought-out keyword strategy is one of the most important in this regard. The right keywords will help you attract highly targeted traffic and leave out the tyre-kickers. However, what used to be a …

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Design + hits = Greatness

To a larger degree, your backlink profile is made up of backlinks from external sites (also known as referring domains) that contribute to the overall strength, relevance and diversity of your domain’s backlink profile. Infographics are candies for our brains. They’re engaging, catch our attention and make information …

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