Reasons why you cannot fully understand reporting

For a search engine to be able to display relevant results when a user makes a search query, there has to be an archive of available information for it to select from. This archive is called an index. Every search engine has its own methods for gathering and prioritizing content …

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Boost site speed and utilise inbound links

This directly improve prospects a business’ online prospects!If you are a business owner who is looking for this type of improvement for your websites potential, then you don’t have to worry about all the technical stuff. There are many things that you can do to get better rankings …

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Learning about link exchanges

Your job is to scope out sites that might be responsive to a message from you, to look at the type of content they publish and then to write a post that’s along the same lines. You then contact the site owner by email and show them your content …

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Things your competitors know about comment spam

When eCommerce websites copy product descriptions, supplied by the product manufacturer, and place them on their own product pages, they are put at an immediate disadvantage. Your keyword list should be a living document that you check and update at least once a month. Doing this will ensure that you …

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I urge you to think about organic links

From there, the reader may feel compelled to take further action such as sign up for your newsletter, contact you to ask a question, or maybe even buy one of your products or use your services. There are a number of ways to get relative monthly search volume, but what …

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Analyse your existing walled garden sites

If you link to other websites, you not only help to promote their content, but also you let others know that you exist. Simple as that. And if you provide quality content, people whose work you’ve shared will be more willing to promote your website as well. The two …

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Difficult things about LSI

HTTPS secures the connection to the website you are visiting. I’m sure you have seen this in action; look at the address bar in the browser and find the lock icon on the left-hand side. Is the lock closed? Then the connection is secure. Make sure all your website …

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Things to avoid when dealing with dynamic pages

Attach a useful, relevant link to the word or term that will serve the reader well, and you're likely to climb higher in the search rankings. Ensure the number of visits and new visitors from within your target market is increasing. For small businesses, the best approach to identifying target …

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Google ranking factors can be affected by analytics

Redirect chains are not to be confused with redirect loops, which is where URL A redirects to URL B then URL B redirects back to URL A. You should also make sure the keyword is usable. As well as working alongside a professional SEO agency, there are plenty of ways …

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Small but important things to observe about social media

To a search engine, relevance means more than finding a page with the right words. The key is to tackle a topic that doesn’t change over time and to provide useful information for helping people do something. There is a common phrase that “content is king” when it comes …

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Update your CTR on a regular basis

Keywords should appear in important on-page elements like the page title, heading, image alt text, and naturally throughout the page copy, but you should still be sure to craft each of these items for humans, not search engines If you’re an SEO-newbie you’ll probably hear lots of new …

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Link building – the definitive guide

Some of the pages that lie into this classification are pages with duplicate content, automatically generated content, affiliate and scraped content, and doorway pages can be classified as thin content by Google. While there plenty of differences between SEO and content marketing, there are also many areas where they overlap …

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Keywords that you’re not already targeting

Ask your customers for reviews, mark them up with structured data and present them on a particular page on your site. This might do wonders. An algorithm is a formula or calculation a search engine uses to decide who appears within the SERP. Google, for example, has over 200 data …

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Do not use misleading event markup

Just taking a fraction of that 14 billion for your business means people are searching for what you offer. Search engines also rate keywords in header tags more heavily. By including relevant terms in your header tags, you are also boosting your SEO ranking against those keywords. You should list …

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Setting up an internal linking strategy

“Keep learning” sounds like something your high school principal or guidance counselor might have said once, but it is far more serious than some motivational speech. No proposition development is complete without an honest assessment of what your competitors are up to. Search engines scour the Internet to find keywords …

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The time you invest in inbound links will pay back with improved positioning

In a Searchmetrics 2016 study into ranking factors, there was an “extremely high” correlation between social signals and Google rankings. However, this couldn’t be accredited to the algorithm, but rather to the “overlap between brand websites performing strongly in social networks and being allocated top positions by Google.” Hiring …

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How you will benefit from quality

Imagine your content as a scrumptious dish you are trying to cook that will appeal to not only users but also Google. Enter one of your keywords into the search box of the search engine of your choice to determine the sites with the top search engine placement for this …

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Don't fall into a rut with your marketing strategy

Essentially, conversion improves the quantity and quality of organic traffic to a given website. The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. Permalinks are the permanent …

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Which Factors Make a Site Rank Well With Bing

Content quality, content amount, and website information are all factors in your Page Quality Rating. Some pages can be short, but make sure the overall ratio of pages doesn’t fall too heavily in the less than 300 words category. ASO is the cool Canadian cousin of SEO and the …

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Focus on ROI Instead of rankings

Variables that consistently show an improved market response will then be incorporated unto ‘A’, thus enabling a marketing team to formulate the best marketing strategy possible. In the present scenario, if you build tons of anchor-texted backlinks, you’ll get penalized by search engines and thrown down to the third …

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Lets look at our approach to canonical URLs

Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. Videos don’t work for everyone, and some marketers argue that they do very little to help SEO. Yet, they can be an excellent way to boost …

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Myths and misconceptions about keyword stuffing

Google estimates that around 56% of mobile searches have local intent, and 50% of consumers who conduct local search on their phone visit a store on the same day. With local SEO you can showcase your business information directly to consumers who are actively looking for businesses like yours, and …

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Taboos about comment spam that you should know

After Google’s Exact Match Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick the best available domain name first & consider keyword matching/partial inclusion as a bonus but entirely unnecessary aspect of your final choice. Very much a …

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Here's what industry insiders think about user generated content

Think of it this way. Maybe your baby is a little less attractive than the others? Nowadays the way in which we structure URL addresses, write title tags and meta-descriptions, optimize website images and so on becomes less important as Google focuses on other SEO factors (mostly on content and …

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Increase the likelihood of visitors to your site returning again

Content Marketing involves creating and sharing content online such as blogs, videos, or social posts to create interest around your brand and business. While the way you craft your content and the copy of your website obviously have an affect on your SEO, it’s important not to forget about …

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Does your site sabotage your content?

So one of the best long-term marketing tactics is regularly publishing content on your site. Develop an editorial calendar and create a plan to consistently publish new evergreen content if you want to create long-term value for your website. Local SEO is making sure your business address is regularly seen …

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Facts about link bait that will make you think twice

Google scores ‘fresh content’ that’s updated regularly in a different way to a news article that doesn’t change. Your users need the structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order to determine …

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Measure and Improve by paying attention to bread crumbs

You’ve got to understand that authority, niche-specific and generic blogs that publish related content can do the same. Are they keywords related to my lead-generating content? You’ve spent plenty of time and money building the perfect website for your business – the very first thing that you’ll want …

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Off page optimisation techniques for better rankings

People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page. In this case, having 5 pages about that lollipop is actually weaker than having just one with a decent amount of content. There …

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Picking Profitable Local SEO Lead Generation Niches

If your site saw a significant drop in rankings after you made updates (that involve cutting out and removing content), it is possible that Google is under the impression that your content is thin and not as unique to searches. Having a domain name that makes sense is one of …

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Things about metrics you have to experience yourself

It takes time to research your market and industry. It takes time to perform the necessary analyses. And it takes time to product quality content. Google continues to use natural, quality inbound links as a main ranking factor. If you can’t budget for 6 to 12 months of SEO …

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More importance is given to offsite SEO

Although site search is not a specific SEO tactic, it is an essential website feature that affects the way customers find products. Obviously, the best way to get a lightning-fast site is to pay for a lightning-fast hosting provider. Speed is a product of the computing power at the disposal …

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Search engine health checks should look at doorway sites

The tactics used in 2004 are all outdated now as the new call is something else. When you are at the top of the search results, in addition to a fact you are visible, it also means that you are easily accessible, popular among the online audience and that you …

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Are search volumes affected by white hat SEO

You have to keep in mind that in order to have people purchase or sign up with your products and services, you have to convince them first. You would know if a person is almost convinced if he is constantly revisiting your site from time to time. To have a …

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Authorship may be the future of search

As opposed to general web directories, niche specific directories only accept sites that meet a certain topic criteria. For example, one directory might only accept sites about arts & crafts. Some of these directories are free, while others are paid. Want to drive more quality traffic? Optimize your content for Google …

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Concentrate on actionable conversion rates

SEO doesn’t have to be hard or require an expert team to get results. If you’ve got a process and a structure, you can rank your content in search engines quite quickly. Link reclamation involves the discovery and replacement of broken links on your website, as well as …

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It’s time to revolutionize our approach to anchor text

SEO, once a highly specialized task relegated to the back rooms of a website development team, is now a mainstream marketing activity. You hear a lot of hot air about content, why it’s important, why brands need to be producing it etc, but not a lot of context about …

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My thoughts on SERPs

No proposition development is complete without an honest assessment of what your competitors are up to. There is a wide range of technical situations which can lead to duplicate content issues for which Google is likely to penalize your website. In the same way that it takes time to improve …

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Understand about link bait

Short paragraphs: Write short paragraphs, preferably 3-4 sentences at most. Breaking down your content into short paragraphs makes it more digestible for your readers. To a search engine, relevance means more than finding a page with the right words. This keyword list should be treated like an ongoing project that …

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Unlocking the mystery of inbound links

Not all links are equal, as high-authority sites contribute more heavily in this regard. This means you should aim for more reputable mentions – but without snubbing any lesser sites that might link to you, as it all adds up. It’s easier for a source to link to your content …

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Reasons why you cannot learn html well

Social shares are a ranking factor for SEO as well as creating natural backlinks for the SEO content on your site. You can include the historical facts, ultimate tips, and the best practices for reaching a particular goal about the matter in question. Change is the only constant you can …

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