A do-it-yourself guide to link building

Inbound links can come from your own website (linking from one page to another) or other web properties you control. With your website already cleaned up and shining with outstanding quality content and internal SEO methods (keywords, meta tags, etc), you should have a strategy to get your website noticed …

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Quality over quantity when it comes to search engine spiders

For example, imagine that you have a technical product in the B2B (business to business) space. The opposite of evergreen content is a post that can quickly become out-of-date or irrelevant. All search engines deliver results based on relevancy and popularity, but how they determine what’s relevant is what …

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Reasons why you cannot fully understand web portals

To put it briefly, the best way to fix thin content is to expand upon it in the place it is most relevant and to organize it appropriately. If your website is not mobile friendly (responsive, optimized to be viewed on various mobile screen sizes), Google will rank your website …

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What your mum didn't tell you about white hat SEO

One of the biggest movements in the industry, at the moment, is the idea of 10x content. Some may view this is as revenue displacement, but it clearly is going to put an in-house SEO’s job, or an SEO agency’s contract, in jeopardy when organic search traffic (and …

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My thoughts on URLs

Real SEO is all about helping Google understand the content of your website. It’s about steering, guiding and assisting Google. Not manipulating it. Umpteen tools purport to someday replace email (or make it more extreme) and they have come and gone. We recommend a minimum of 300 words per …

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Use keyword research to choose the right terms for Google

Great content never sleeps, never needs a lunch break and is adored by search engines and customers alike. Although lead generation via the Web is less direct than an ecommerce transaction, it is arguably just as valuable and important for building customers, revenue, and long-term value. Spend some time looking …

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Clarification about bread crumbs

First of all, you need to understand why SEO is so important. A spammer wants to scrape your content before Google crawls it, so your website is punished for duplications. Relevance met with analytics instrumentation is the winningest combination. Oftentimes, an eCommerce website’s own products on 3rd party websites …

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Think about how to incorporate your keywords into the post

your home page or blog listing pages). Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind. For example, there’s social media, but there’s also social bookmarking. The most recent ranking studies show that getting your website higher on the SERP …

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Difficult things about hits

Focus your time and energy on big-picture items that influence your SEO. These begin with the all-important user experience, great quality content, and relevancy to your website. Of course, the mechanisms that tell search engines about your site are crucial; quality subject matter comes from the depth of your content …

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Learning about page rank

Search engines will not consider your site to be an authority if the links are only emanating from one type of source. If it’s not an active website, Google will crawl it far less often, making it less appealing to search engines on a general basis. As you create …

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Seeding Promotion on Big Content

Figuring out your risk tolerance is the first step, but the best approach is to focus on relevant backlinks from real websites. What we need to understand is that search engine optimization begins with the simplest of foundations: Create a Website that is easy to crawl, index, and match to …

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When auditing your site, take time to think about doorway sites

This means that consumers get the information they are looking for, while the business gets direct exposure to their desired target audience because they are providing useful information that helps the searcher make an informed decision during their consumer engagement cycle. Google also takes extra focus on the anchor texts …

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Expand your comment spam as necessary

SEO isn’t an inherently spammy or unethical form of marketing. In fact, SEO strategies are more effective if you follow the guidelines set out by search engines. Once you have someone click on your site, usability becomes your most vital factor. Better user experience is essential for moving up …

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Layout, formatting and content combine to make great SEO

So, I think each person in SEO has to work hard to develop good, credible sources of information. Frankly there are lots of things which a good professional search engine optimisation exponent would tell you to do! Search engines are more likely to give your website a good rating if …

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Let's follow web 2.0 best practise

this is done in several forms. Unlimited information, Unlimited Communication and Connection! If you’re choosing a SEO agency, look at the content that they have created for their clients, look at client testimonials and ask about the techniques they utilise in order to obtain the ranking. The color of …

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Difficult things about stickiness

is of primary importance to have relevant backlinks coming in to your website. Mind you! The links should have relevancy to the content of your page. The more the number of relevant backlinks coming in to your website, the more importance and authority you have in the eyes of search …

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Facts about bread crumbs that will make you think twice

Much of mobile optimization relied on paid search in the beginning, but not anymore. Google estimates that around 56% of mobile searches have local intent, and 50% of consumers who conduct local search on their phone visit a store on the same day. With local SEO you can showcase your …

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Wait. Are 301 redirects really that simple?

By determining the meaning of each word, it disambiguates the other words until plausibility is achieved for the entire sentence or phrase (1). There are a wide variety of ways of targeting PPC advertising to reach the audience most relevant to your products and services. While the algorithm is constantly …

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When your use of bounce rates becomes obsessive

Right? It’s time consuming, it’s expensive, and kind of cheap SEO firms aren’t going to do the work needed to get real results in SEO. Google penalizes websites that are too slow to load as this result in a bad user experience. Load times are essential in …

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Clarification about plugins

Pagerank retention is a myth – it’s not possible for your site to ‘leak’ link juice by having more external than internal links This is where the confusion comes in. The creatives on the website are amazing, but you don’t know much about how it was put together. By …

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People still ask me about anchor text and its importance today

SEO can help a growing startup establish its presence and meet business goals. We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds …

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Difficult things about text links

Gone are the days of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy to read and digest. Natural keyword inclusion is acceptable, but make the readers your first priority, not the keywords. Users will search for simple keywords …

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One element of your strategy should look at ROI

If you look at the big picture, social media opens opportunities that eventually lead to SEO benefits. SEO’s need to have the skill and experience to help the client develop a social media strategy, deliver training and support, create policies and processes and ensure their clients up-skill accordingly so …

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Top trends in search queries to watch

We will teach your how to calculate your conversion rate, teach you techniques for Landing Page Optimisation and lots more. If the links that point to your website contain the keyword and the city in the anchor text, it is more likely that your website will get high rankings. Search …

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Write about content

You’ve launched your new website, ready to welcome crowds of new customers. But, if no-one finds your new website, how will they see what you have to offer? Troubleshooting technical errors and ensuring that your website is always accessible is one of the biggest hurdles to manage when thinking …

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The worst advice I've heard about content

Use it before it ceases to be an enabler of competitive advantage. Make the content flow easily to keep people intrigued and reading. Sooner or later these people get caught but before they get caught, there is so much noise about their fete that many more people get misguided. Keyword …

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Don’t forget to 301 redirect your old URLs

Using keywords is basically just setting the topic of your piece of content, but you have to be careful not to use that keyword too much (AKA keyword stuffing). You cannot afford to have a website which is unprepared for voice-search, and making real changes to your content creation strategy …

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Go long-tail and forget indexed pages

Test first, then apply universally, and then you stopped running into problems. Too many internal links can result in the user getting frustrated by getting bombarded with links and ultimately not interested in your content. Why does trust matter so much? How does a new website start ranking? Does it …

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How you will benefit from authority sites

Top Search engine positioning is the Holy Grail of all search engine optimisation professionals and enthusiasts alike Backlinks are important for Search Engines and users alike. From a user’s perspective, backlinks provide a way for people to find other sources of information on the same or related topics. Remember …

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Losing Focus on hits

“Social search” is an evolving term for the way in which search engines factor a user’s social network -- also referred to as social graph -- into how results are displayed after a search query. This means when you’re doing SEO, you can’t just use traditional SEO. “Above the …

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Understanding offsite SEO

If you look at the big picture, social media opens opportunities that eventually lead to SEO benefits. Or the second page, where a mere 10% of users wander? As of now, less than 50 percent of websites use local schema markup for local SEO, so there's tremendous advantage to be …

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A lot of websites have very serious on-page SEO issues

Guess who is still finding them? The ideal situation for many businesses is the hope that one of their Tweets will go viral, but you can’t afford to sit around and just hope that all others will. Studies have found that click-through rates, conversion rates, and revenue are all …

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Define your goals with regards to search queries

In our experience, 100-200s of milliseconds load time is a solid benchmark. Well this is where things get complicated. In most cases, SEO specialists don’t use 302 redirects when fixing the on-site qualities of a website. Instead, a 302 redirect is often used when they want to test a …

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Facts about comment spam that will make you think twice

Millions of businesses and individuals are competing for visibility in search engines, and many of them are writing what is, subjectively, “good” content. But what makes that content “good”? This isn’t really a common problem, but it has damaged quite a few businesses over the years; particularly those that …

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Reduce PopUps or Distracting Ads

Keyword stuffing is a strategy that shouldn't be used by any modern business looking to improve their search ranking. Partial duplicates are pages which vary, but by only a small amount of content, such as a couple of lines of text or a brand name. Write about related posts around …

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Why authority sites matter

Every subdomain on your site should have a robots.txt file that links to a sitemap and describes any crawler restrictions. Don’t stuff your footer with all kind of irrelevant links. Keep it focused, make sure these links are helping your visitor. Google will find all relevant pages if …

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You may be asked about plugins in your marketing interview

He operated as an outlaw, yet wearing black probably made him seem cooler to the audience — an unexpected hero who fought for regular people. Don’t mistake this to mean that your website will rank higher – it simply means that web crawlers sent out by search engines will need to …

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The death of walled garden sites

It takes time to research your market and industry. It takes time to perform the necessary analyses. And it takes time to product quality content. Webpages that are light on words but heavy on embedded images or ads will see a drop in their rankings, too. A great way to …

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