The hidden agenda of search engine spiders

User signals are behavioral patterns of users which Google uses to establish the rankings of your website in the search results. For instance: users click on a result in the search engines and after that, they immediately bounce back to Google. This is a signal that the website does not …

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The back story of cloaking

Trust between a potential customer and a company must be present for a potential customer become a customer. If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could …

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What your mum didn't tell you about LSI

You will not be able to control when Googlebot and other search engine spiders visit your site. Increasingly specific and much longer search queries are required in order to find the right information. This can be termed as thin content. Google regularly refreshes its search engine algorithms. These are called …

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Unlocking the mystery of backlinks

Many people fixate on "on-page SEO" in their marketing efforts. They make sure their keywords are jammed in the copy and the internal links and silos are set up correctly. For a typical WordPress site this might take an hour or two to knock out the easy stuff. Deception is …

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Maybe link building will be a thing of the past

When you research keywords for your future content and come up with the list, always narrow down the list and keep only the most relevant ones. Develop a buyer persona before you start investing your resources into content creation. Publish only those pieces of content that matter to your audience …

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Understanding anchor text

Not using descriptions for your images and videos is a very common error made by many. But to make Google comprehend the image or video added to your webpage you need to use Alt tags that will help describe them and will help you get a better ranking. Giving your …

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Fun with hits for now

However, what used to be a 7-pack system, in which the top 7-results were more heavily featured, they now use a 3-pack system. Because time is the most valuable resource for small businesses (link is external) , the best SEO strategy is to spend as little of it as you can …

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Reasons why you cannot fully understand reporting

For a search engine to be able to display relevant results when a user makes a search query, there has to be an archive of available information for it to select from. This archive is called an index. Every search engine has its own methods for gathering and prioritizing content …

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Boost site speed and utilise inbound links

This directly improve prospects a business’ online prospects!If you are a business owner who is looking for this type of improvement for your websites potential, then you don’t have to worry about all the technical stuff. There are many things that you can do to get better rankings …

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Focus on ROI Instead of rankings

Variables that consistently show an improved market response will then be incorporated unto ‘A’, thus enabling a marketing team to formulate the best marketing strategy possible. In the present scenario, if you build tons of anchor-texted backlinks, you’ll get penalized by search engines and thrown down to the third …

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Here's what industry insiders think about user generated content

Think of it this way. Maybe your baby is a little less attractive than the others? Nowadays the way in which we structure URL addresses, write title tags and meta-descriptions, optimize website images and so on becomes less important as Google focuses on other SEO factors (mostly on content and …

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More importance is given to offsite SEO

Although site search is not a specific SEO tactic, it is an essential website feature that affects the way customers find products. Obviously, the best way to get a lightning-fast site is to pay for a lightning-fast hosting provider. Speed is a product of the computing power at the disposal …

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Layout, formatting and content combine to make great SEO

So, I think each person in SEO has to work hard to develop good, credible sources of information. Frankly there are lots of things which a good professional search engine optimisation exponent would tell you to do! Search engines are more likely to give your website a good rating if …

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Difficult things about text links

Gone are the days of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy to read and digest. Natural keyword inclusion is acceptable, but make the readers your first priority, not the keywords. Users will search for simple keywords …

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