Tell me more about authority sites

Doing so could limit user discoverability of the product grid upon visiting the category page. Now, today, if you were to use those same methods not only would you not get the same results in SEO, you would actually, potentially, get a Google penalty. These files can also include metadata …

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Concentrate on actionable user generated content

Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren’t a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO. Link building is also …

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Create a search marketing strategy based on conversion rates

“Limited time” and exclusive promotional offers rarely are exclusive in reality. Search engines are very clever in reading every little detail about your web page in order to rank all the sites that they store. It is advisable therefore to get some structure in your website files, rather than having …

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Reasons that marketers love link exchanges

Search Engine Optimization (SEO) refers to the process of making a website more visible within search engine results pages. Google’s related searches can also help businesses understand their audience and ensure they can be found for relevant searches. There’s no actual “hacking” happening in growth hacking, unless the …

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Can offsite SEO help improve my search engine placement?

On page optimization is very essential to gain visibility in the search results as without optimizing your on page factors, you won’t be found in the Search Engines. Old-school SEO focused on keywords. New-school SEO focuses on high click-through rates, “long clicks”, freshness, and amplification...which are all signals …

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Online marketing changes quickly when it comes to stickiness

The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase. Matching – Existing and New Content Our approach to Onsite SEO is to try to match one keyword phrase from each keyword cluster to a single page on your …

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Design + hits = Greatness

To a larger degree, your backlink profile is made up of backlinks from external sites (also known as referring domains) that contribute to the overall strength, relevance and diversity of your domain’s backlink profile. Infographics are candies for our brains. They’re engaging, catch our attention and make information …

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Search engine health checks should look at doorway sites

The tactics used in 2004 are all outdated now as the new call is something else. When you are at the top of the search results, in addition to a fact you are visible, it also means that you are easily accessible, popular among the online audience and that you …

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Are search volumes affected by white hat SEO

You have to keep in mind that in order to have people purchase or sign up with your products and services, you have to convince them first. You would know if a person is almost convinced if he is constantly revisiting your site from time to time. To have a …

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My thoughts on SERPs

No proposition development is complete without an honest assessment of what your competitors are up to. There is a wide range of technical situations which can lead to duplicate content issues for which Google is likely to penalize your website. In the same way that it takes time to improve …

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A do-it-yourself guide to link building

Inbound links can come from your own website (linking from one page to another) or other web properties you control. With your website already cleaned up and shining with outstanding quality content and internal SEO methods (keywords, meta tags, etc), you should have a strategy to get your website noticed …

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Learning about page rank

Search engines will not consider your site to be an authority if the links are only emanating from one type of source. If it’s not an active website, Google will crawl it far less often, making it less appealing to search engines on a general basis. As you create …

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Clarification about plugins

Pagerank retention is a myth – it’s not possible for your site to ‘leak’ link juice by having more external than internal links This is where the confusion comes in. The creatives on the website are amazing, but you don’t know much about how it was put together. By …

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Understanding offsite SEO

If you look at the big picture, social media opens opportunities that eventually lead to SEO benefits. Or the second page, where a mere 10% of users wander? As of now, less than 50 percent of websites use local schema markup for local SEO, so there's tremendous advantage to be …

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