Maybe hits will be a thing of the past

Ideally, you want to include your key phrases at no more than 2 percent to prevent suspicions of keyword stuffing. Google will be looking to see if you have put any time into the content or just put up some content with minimal work. They want to see that you …

more ...

Don't fall into a rut with your marketing strategy

SEOs must fix their mistakes instead of hide them. Content focused on current trends in fashion, design, or marketing that is relevant to a particular time is also not evergreen. Basically, there are three main types of keywords: generic, broad match and long tail. Each of them attract a bit …

more ...

What your mum didn't tell you about duplication

Getting rankings is an output SEO firms can easily sell because they’re emotionally satisfying, but they’re worthless unless they generate leads or sales--the outcome you want. I find that the more I read from other people’s perspectives on the industry, the more unique ideas I can bring …

more ...


Things your competitors know about conversion rates

Search engine results are in a constant state of flux as rankings for individual pages and sites go up and down, outdated content fades and new pages are published. That means you'll probably notice a normal ebb and flow in your site rankings, especially if you're lower down in the …

more ...

Start Blog Title With Keyword

This means, for example, that the same keyword is always linked internally for a subpage. Take a look at which sites are currently winning the front page for the phrase you are hoping to win. Then, go ahead and link to a few of them within your own content. It …

more ...

The web is the new Yellow Pages

It’s a huge challenge finding new channels to reach your target audience. If you run out of ideas, you could try a different approach: your competitors. Make sure content is not buried inside rich media (Adobe Flash Player, JavaScript, Ajax) and verify that rich media doesn't hide links from …

more ...

Facts about link bait that will make you think twice

Google scores ‘fresh content’ that’s updated regularly in a different way to a news article that doesn’t change. Your users need the structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order to determine …

more ...

Understand about link bait

Short paragraphs: Write short paragraphs, preferably 3-4 sentences at most. Breaking down your content into short paragraphs makes it more digestible for your readers. To a search engine, relevance means more than finding a page with the right words. This keyword list should be treated like an ongoing project that …

more ...

What your mum didn't tell you about white hat SEO

One of the biggest movements in the industry, at the moment, is the idea of 10x content. Some may view this is as revenue displacement, but it clearly is going to put an in-house SEO’s job, or an SEO agency’s contract, in jeopardy when organic search traffic (and …

more ...

One element of your strategy should look at ROI

If you look at the big picture, social media opens opportunities that eventually lead to SEO benefits. SEO’s need to have the skill and experience to help the client develop a social media strategy, deliver training and support, create policies and processes and ensure their clients up-skill accordingly so …

more ...