Quality Backlinking

Today, due to the way backlinks are evaluated based on different industry-related ranking factors, it is less quantity focused and more about the quality of sites from which the links are coming. SEO is about providing value, not tricking search engines into ranking you higher. The search engines are able …

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This story about web portals will haunt you forever

Everyone is familiar with the expression “content is king.” Without rich content, you will find it difficult to achieve good rankings with specific keywords and to direct traffic to your website. But still you face other challenges. Repetition is key to this type of research. Not only can they really …

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Detecting core ranking algorithms

There’s a good chance you have some fantastic resources your audience would love. If you don’t, get thinking. What can you build that would really interest your market? That others would share with their readers? Making use of the assets your business has will be a hook for …

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Lets look at our approach to ROI

If you’re like most website owners, at one time or another, you’ve asked if your website really needs SEO. It’s a fair question, but one I can quickly dismiss. Remember that google also prioritizes these paid ranking advertisements as seriously as their organic searches. Providing alt text …

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What's the story about web portals

One approach is to add the “noindex,nofollow” meta robots or X-robots tag, remove the entire site from search engines’ indexes via Webmaster Tools, and then add a “Disallow: /” command in the /robots.txt file once the content has been removed from the index. Search engine guidelines have evolved from …

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Reasons why marketers love comment spam

Many web pages prohibit access to online users if cookies are disabled. Growth hacking does not exclude paid search because it’s typically guerrilla and therefore low budget. Each robots.txt file only applies to URLs with the same protocol, subdomain, domain and port as the robots.txt URL. Backlinks …

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What your mum didn't tell you about keywords

SEO teams and paid search team of an establishment can work together optimise keyword strategies, content strategy as well as landing pages. If you are currently producing five articles a week that get less than 100 visits each, try creating a single keyword-targeted article each week, with more research and …

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Invest in hits

Here’s the thing, great content can offer incredible advantages to your business. Let’s say you hear about a contest being run by a cool new tech company. By updating the algorithm so often and establishing guidelines, search engines like Google and Bing can make sure that results for …

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Create content about plugins

Any discrepancies might cause Google to NOT show your business' information on a search result page. A well-thought-out keyword strategy is one of the most important in this regard. The right keywords will help you attract highly targeted traffic and leave out the tyre-kickers. However, what used to be a …

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I urge you to think about organic links

From there, the reader may feel compelled to take further action such as sign up for your newsletter, contact you to ask a question, or maybe even buy one of your products or use your services. There are a number of ways to get relative monthly search volume, but what …

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Things to avoid when dealing with dynamic pages

Attach a useful, relevant link to the word or term that will serve the reader well, and you're likely to climb higher in the search rankings. Ensure the number of visits and new visitors from within your target market is increasing. For small businesses, the best approach to identifying target …

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Unlocking the mystery of inbound links

Not all links are equal, as high-authority sites contribute more heavily in this regard. This means you should aim for more reputable mentions – but without snubbing any lesser sites that might link to you, as it all adds up. It’s easier for a source to link to your content …

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Reasons why you cannot fully understand web portals

To put it briefly, the best way to fix thin content is to expand upon it in the place it is most relevant and to organize it appropriately. If your website is not mobile friendly (responsive, optimized to be viewed on various mobile screen sizes), Google will rank your website …

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Expand your comment spam as necessary

SEO isn’t an inherently spammy or unethical form of marketing. In fact, SEO strategies are more effective if you follow the guidelines set out by search engines. Once you have someone click on your site, usability becomes your most vital factor. Better user experience is essential for moving up …

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Don’t forget to 301 redirect your old URLs

Using keywords is basically just setting the topic of your piece of content, but you have to be careful not to use that keyword too much (AKA keyword stuffing). You cannot afford to have a website which is unprepared for voice-search, and making real changes to your content creation strategy …

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Top trends in LSI to watch

Effective search acquisition begins with learning more about your customers and what they’re searching for. From there, you can assess your site and make sure it satisfies the needs of those searchers. Voice is consistently overtaking its own numbers, month after month. And so, it just takes experience. Make …

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