The hidden agenda of local search

To encourage search engines to rank a page for a target keyword, write 300 or more words of main body copy on the page. Search engines aim to provide users with the most relevant and helpful information available, so they will be more likely to rank your content if it …

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Focus on ROI Instead of content

With so many ‘SEO Experts’ around, Search Engine Optimisation seems to be an easy job. But in reality, a lot of people fail to produce results because of some basic mistakes. Content that circles endlessly around a single topic undoes the hard work that went into getting the viewer to …

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Reasons why you cannot learn SERPs well

It’s better to have a custom 404 error code page than to have an empty page — it doesn’t send a good message to search engines or site visitors. Search engine optimization or SEO in short, is a set of rules which can be followed to optimize your website …

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Consider offsite SEO at the inception

As a rule of thumb, the easier you acquire a link, the less value it will likely have. You have to think outside of the box (link building is not just guest posting). Google plus is still pretty new but the way I see it, Google will really try to …

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Small but important things to observe about keyword density

Keywords are still a factor in content, but with the Hummingbird update in 2013, the way they are used, viewed, and searched has changed dramatically. Experience-based competitive audits analyze variables that would affect the experience someone has on your website compared to that of your competitors. Simply having an awareness …

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Audit your profile, looking for issues with regards to stickiness

You should have a clear hierarchy to your site and if you have multiple topics, it is important to maintain a proper silo structure. Announced earlier this year, Google’s “mobile-friendly” algorithm update, which began rolling out on the 21st April 2015, has boosted the search rankings of mobile-friendly pages …

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Losing Focus on CTR

If you think it’s hard to be on top at the moment, just wait until five years from now! The Search Engine Optimisation (SEO) involves developing a website that is easy to categorise and find. Come up with topics you can turn into comprehensive guides or tutorials. With for …

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Establish your position regarding hits

SEO and user experience (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website’s search results rankings which will result in more eyes seeing your website. A good user experience will lead to more users visiting, staying on and converting on your website …

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The secret behind trust rank

The solution that this site implemented was to add internal canonical tags to all the pages. SEO doesn’t have to be especially difficult, but it does need to be well-planned and given plenty of attention if you want to achieve stable website rankings. Perfect search engine optimisation of the …

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Does your site sabotage your content?

So one of the best long-term marketing tactics is regularly publishing content on your site. Develop an editorial calendar and create a plan to consistently publish new evergreen content if you want to create long-term value for your website. Local SEO is making sure your business address is regularly seen …

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Measure and Improve by paying attention to bread crumbs

You’ve got to understand that authority, niche-specific and generic blogs that publish related content can do the same. Are they keywords related to my lead-generating content? You’ve spent plenty of time and money building the perfect website for your business – the very first thing that you’ll want …

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Off page optimisation techniques for better rankings

People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page. In this case, having 5 pages about that lollipop is actually weaker than having just one with a decent amount of content. There …

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Concentrate on actionable conversion rates

SEO doesn’t have to be hard or require an expert team to get results. If you’ve got a process and a structure, you can rank your content in search engines quite quickly. Link reclamation involves the discovery and replacement of broken links on your website, as well as …

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My thoughts on URLs

Real SEO is all about helping Google understand the content of your website. It’s about steering, guiding and assisting Google. Not manipulating it. Umpteen tools purport to someday replace email (or make it more extreme) and they have come and gone. We recommend a minimum of 300 words per …

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Use keyword research to choose the right terms for Google

Great content never sleeps, never needs a lunch break and is adored by search engines and customers alike. Although lead generation via the Web is less direct than an ecommerce transaction, it is arguably just as valuable and important for building customers, revenue, and long-term value. Spend some time looking …

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Think about how to incorporate your keywords into the post

your home page or blog listing pages). Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind. For example, there’s social media, but there’s also social bookmarking. The most recent ranking studies show that getting your website higher on the SERP …

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Difficult things about stickiness

is of primary importance to have relevant backlinks coming in to your website. Mind you! The links should have relevancy to the content of your page. The more the number of relevant backlinks coming in to your website, the more importance and authority you have in the eyes of search …

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The worst advice I've heard about content

Use it before it ceases to be an enabler of competitive advantage. Make the content flow easily to keep people intrigued and reading. Sooner or later these people get caught but before they get caught, there is so much noise about their fete that many more people get misguided. Keyword …

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