Is this the end of long tail search as we know it?

The freelance world might disagree with me but frankly I do not think there is not an SEO in the world who can lay claim to having the expertise and experience to deliver, hands-on, every single facet of what makes up contemporary SEO. Just think about this for a moment …

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Why widgets matter

SEO is not about one-time actions. It is a continuous optimization process. One crucial basis for optimization is valid data about user behavior. Regular monitoring is one of the key tasks of search engine optimization that makes it possible to quickly react to traffic decline or other occurrences. When establishing …

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Bucket brigades based on widgets

The bottom line to getting your content features in the Google Answer Boxes is ensuring it is always useful and more engaging to users. The more searches and hits your website will receive, the higher it will eventually be placed in a search engines ‘rankings’, meaning that it will appear …

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Backlinks, backlinks, backlinks!

A good rule of thumb is; do NOT expect to rank high in Google with content found on other, more trusted sites, and don’t expect to rank at all if all you are using is automatically generated pages with no ‘value add’. In combination with the Keyword Focus, the …

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Never underestimate the influence of web 2.0

This can be by permanently having it placed in one position; most useful places are either on the web page’s header or footer. The Worldwide Web Consortium (W3C) has a full guide to language declaration. It’s not too tricky, you just need to add the right tags. Try …

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Google ranking factors can be affected by analytics

Redirect chains are not to be confused with redirect loops, which is where URL A redirects to URL B then URL B redirects back to URL A. You should also make sure the keyword is usable. As well as working alongside a professional SEO agency, there are plenty of ways …

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Small but important things to observe about social media

To a search engine, relevance means more than finding a page with the right words. The key is to tackle a topic that doesn’t change over time and to provide useful information for helping people do something. There is a common phrase that “content is king” when it comes …

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Don't fall into a rut with your marketing strategy

Essentially, conversion improves the quantity and quality of organic traffic to a given website. The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. Permalinks are the permanent …

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Reasons why you cannot learn html well

Social shares are a ranking factor for SEO as well as creating natural backlinks for the SEO content on your site. You can include the historical facts, ultimate tips, and the best practices for reaching a particular goal about the matter in question. Change is the only constant you can …

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Quality over quantity when it comes to search engine spiders

For example, imagine that you have a technical product in the B2B (business to business) space. The opposite of evergreen content is a post that can quickly become out-of-date or irrelevant. All search engines deliver results based on relevancy and popularity, but how they determine what’s relevant is what …

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Let's follow web 2.0 best practise

this is done in several forms. Unlimited information, Unlimited Communication and Connection! If you’re choosing a SEO agency, look at the content that they have created for their clients, look at client testimonials and ask about the techniques they utilise in order to obtain the ranking. The color of …

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Wait. Are 301 redirects really that simple?

By determining the meaning of each word, it disambiguates the other words until plausibility is achieved for the entire sentence or phrase (1). There are a wide variety of ways of targeting PPC advertising to reach the audience most relevant to your products and services. While the algorithm is constantly …

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Write about content

You’ve launched your new website, ready to welcome crowds of new customers. But, if no-one finds your new website, how will they see what you have to offer? Troubleshooting technical errors and ensuring that your website is always accessible is one of the biggest hurdles to manage when thinking …

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Facts about comment spam that will make you think twice

Millions of businesses and individuals are competing for visibility in search engines, and many of them are writing what is, subjectively, “good” content. But what makes that content “good”? This isn’t really a common problem, but it has damaged quite a few businesses over the years; particularly those that …

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Reduce PopUps or Distracting Ads

Keyword stuffing is a strategy that shouldn't be used by any modern business looking to improve their search ranking. Partial duplicates are pages which vary, but by only a small amount of content, such as a couple of lines of text or a brand name. Write about related posts around …

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Why authority sites matter

Every subdomain on your site should have a robots.txt file that links to a sitemap and describes any crawler restrictions. Don’t stuff your footer with all kind of irrelevant links. Keep it focused, make sure these links are helping your visitor. Google will find all relevant pages if …

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Meaty meta descriptions may affect your analysis tactics

Your website might even get a ‘manual action’ for thin content. Don’t mistake this to mean that your website will rank higher – it simply means that web crawlers sent out by search engines will need to read your new content before indexing it. Google recommends this approach for making …

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