Using traffic estimation tools in conjunction with link building

Longer search phrases are the natural progression of the Internet population boom. As more and more information is placed online, it becomes increasingly difficult to find exactly what you're looking for. It is important to have backlinks from quality sites, and those backlinks should be contextual. With the increase in …

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Not all searches lead to sales

So, not only have the algorithms gotten smarter, Google has implemented machine learning to better understand search queries through their RankBrain technology. Keyword selection is the starting point of the small business SEO process. You must choose keywords that are directly relevant to your business, which people are actually searching …

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Wait. Is white hat SEO really that simple?

Instead of simply copying these phrases, youull write your content with the intent to actually answer them! Website crawl-ability and making a website searchable goes beyond making sure Google can “crawl” the website. Understanding how a website’s users (including Google) are navigating a website is key to building an …

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What your mum didn't tell you about duplication

As the saying goes, “first impressions are lasting impressions.” The same can also be said about an online users visiting a website for the first time. Sometimes knowing why you’re doing something can make all the difference. Understanding at all times what is happening with your site from both …

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How do you feel about html now?

Title tags and meta descriptions are on-site HTML elements which reflect the content of your page, and are shown in SERPs and browser tabs as text. Instead of doing the work, the boring tedious work of making lists, taking names, reading, empathizing, crafting a good outreach email, sending it, following …

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Which Factors Make a Site Rank Well With Bing

Content quality, content amount, and website information are all factors in your Page Quality Rating. Some pages can be short, but make sure the overall ratio of pages doesn’t fall too heavily in the less than 300 words category. ASO is the cool Canadian cousin of SEO and the …

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Clarification about bread crumbs

First of all, you need to understand why SEO is so important. A spammer wants to scrape your content before Google crawls it, so your website is punished for duplications. Relevance met with analytics instrumentation is the winningest combination. Oftentimes, an eCommerce website’s own products on 3rd party websites …

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People still ask me about anchor text and its importance today

SEO can help a growing startup establish its presence and meet business goals. We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds …

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The death of walled garden sites

It takes time to research your market and industry. It takes time to perform the necessary analyses. And it takes time to product quality content. Webpages that are light on words but heavy on embedded images or ads will see a drop in their rankings, too. A great way to …

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